Nissin Curry Meshi Celebrates a Guinness World Record!
Nissin Foods, led by President Noritaka Ando, recently announced that its 'Curry Meshi' series has been recognized by Guinness World Records™ as the "best-selling instant flavored cup rice brand" in the world. To commemorate this remarkable achievement, the company hosted a special event on July 16, 2025, at the Shinagawa Grand Hall. The event included a Guinness World Record™ certification ceremony and a preview of the new TV commercial featuring former wrestler Saori Yoshida.
A Special Guest: Saori Yoshida
Saori Yoshida, a renowned figure in the world of wrestling, graced the event as a special guest. Sporting a striking braid reminiscent of her competitive days, she appeared in an original outfit that matched the colors of 'Curry Meshi.' Yoshida remarked, "Having my hair in cornrows brings back memories of my time at the Rio Olympics. This look gets me into combat mode naturally. I usually wear red or blue, but I think yellow feels fresh and nice!" Her presence was fitting for the celebration of such an impressive record.
During a lively talk session, Yoshida enthusiastically shared the allure of 'Curry Meshi,' a product that allows you to enjoy authentic curry simply by adding hot water and mixing. She also entertained the audience with behind-the-scenes stories from the new commercial shoot, engaging the crowd with her infectious energy.
Celebrating with Certification and a Photo Op
The ceremony commenced with a detailed explanation from a Guinness World Records™ official, followed by the official certification being presented to 'Curry Meshi's' beloved mascot, Curry Meshi-kun. With a handwritten flip board that boldly proclaimed, "This is a deserved result!" Curry Meshi-kun embodied confidence. Yoshida commented, "There's no doubt about it; it's absolutely delicious! I love how confident Curry Meshi-kun is!" Following this, a photo session took place where Yoshida, Curry Meshi-kun, and the Guinness official gathered to commemorate the occasion with beaming smiles.
New Commercial and Talk Session
Following the certification award, the event transitioned into the unveiling of the new commercial set to launch on July 21, 2025. This ad is a self-parody of the popular original commercial aired during the launch of 'Curry Meshi' in 2014. Yoshida shared a fun anecdote about a grappling move she performed on Curry Meshi-kun during the shoot: "With Curry Meshi-kun's foot right in front of me, I instinctively captured it! This hold, called the 'ankle hold,' is something I rarely showcased during my competitive days, so I think it's quite rare (laughs)." Furthermore, she passionately described how easy and delicious it is to enjoy 'Curry Meshi' by simply adding hot water: "It's a time-saver that brings together simplicity, flavor, and speed—if only I had the chance to experience this during my active days!"
The Grand Finale: A Shoulder-ride Performance
As the event reached its climax, Yoshida recreated a memorable shoulder-ride performance reminiscent of her international championship wins. With the emcee calling out, "Please give us a shoulder ride, Saori!" she playfully lifted Curry Meshi-kun just like in the commercial, prompting a round of applause from the audience. Yoshida concluded the event on a high note, sharing her first experience of tasting 'Curry Meshi' during the commercial shoot: "I was blown away by how delicious it was. I felt I had missed out on something incredible in life for not having tried it sooner! I encourage everyone to make today’s meal ‘Curry Meshi!’"
A Q&A with Saori Yoshida
During a brief Q&A session, Yoshida shared her thoughts on her own records and what she would like to pursue next:
Q: What records come to mind when you think of Guinness World Records™?
A: I hold records in wrestling and for popping balloons, but I also have a talent for falling asleep anywhere due to traveling for matches from a young age, which could qualify as my 'longest sleep record!' (laughs)
Q: With the rebranding of 'Curry Meshi Beef' to 'Curry Meshi European Beef,' what would you like to refresh in your life?
A: I’ve added nails to my repertoire that I never could have during my competitive days. I change my nail designs often, keeping them trendy and seasonal.
Q: If given a chance to break a world record outside of wrestling, what would that be?
A: Since wrestling is an individual sport, I’d love to take on a challenge that includes teamwork. Something like dancing sounds fun, but I struggle with flexibility. If there’s any compelling challenge out there, please let me know; I’m looking for suggestions!
About Saori Yoshida
Saori Yoshida is a legendary figure in women's wrestling, boasting an impressive 16 consecutive global championship titles. Born on October 5, 1982, in Mie Prefecture, she began wrestling at the age of three in her father's dojo. She made history by winning her first world championship in 2002 and continued her streak until 2015, while also earning gold medals in three consecutive Olympic Games: Athens 2004, Beijing 2008, and London 2012. Yoshida retired in January 2019 after 33 years as a competitor, and she continues to inspire through various events, talk shows and even holds a Guinness World Record™.
What is 'Curry Meshi'?
The 'Curry Meshi' series achieved its Guinness World Record™ status for being the best-selling instant flavored cup rice brand in July 2025. The reinvented 'Curry Meshi European Beef,' set to launch on July 21, boasts a rich flavor derived from beef and onions, enhanced by spices like coriander and cardamom. The addition of butter flavor elevates the dish with depth and richness, making it a true delight for curry enthusiasts.