#Canada #Boston #Can-Am #BRP #Sea-Doo

BRP Concludes a Successful Club BRP 2026

BRP Inc., a leading name in the powersports industry, recently celebrated the highly anticipated Club BRP 2026, which took place from August 17 to 19 in Boston, Massachusetts. This year's event marked the largest gathering of its kind for BRP, attracting over 4,100 dealers and distributors from 81 countries both virtually and in-person. The forum provided an exceptional platform for BRP to unveil its newest lineups for the 2026 Can-Am and Sea-Doo products.

Highlights from the Event

The event was not just about showcasing new products; it also served as an opportunity to honor the outstanding dealerships integrated into the BRP network. Recognition was given to those demonstrating exemplary service and commitment within the industry, fortifying customer satisfaction and enhancing market performance. Among the notable launches was the Responsible Rider Masterclass, designed to ensure safe riding practices across the powersports community.

Innovative Product Launches

One of the key highlights was the introduction of the 2026 Can-Am Outlander Electric, a groundbreaking electric all-terrain vehicle (ATV). This model leverages the advanced Rotax E-Power modular powerpack that previously powered various electric snowmobiles and motorcycles. Additionally, attendees were introduced to the revamped Can-Am Defender, which promises to revolutionize the utility and recreational side-by-side vehicle market.

Further innovations included the launch of the Outlander MAX 6x6 and new models like the Maverick R X rc, which features advanced semi-active suspension. Can-Am is also enhancing the on-road riding experience with vibrant new colors along with a range of over 250 accessories for models including the Can-Am Spyder and Ryker.

For Sea-Doo, the focus was on elevating personal watercraft (PWC) connectivity and enhancing performance. The 2026 RXT-X now comes equipped with a standard 10.25-inch touchscreen, while certain models introduced a powerful 300 hp Rotax engine designed to enrich performance on the water.

Celebrating Top Dealers and Distributors

The spirit of recognition was strong at Club BRP 2026, with several dealers taking home accolades for outstanding achievements. Noteworthy winners included Powerstore Inc. and Sheridan Powersports for Canada and the U.S. respectively, demonstrating their commitment to customer excellence in the Can-Am ATV and SSV sectors. The U.S. Dealer of the Year for Can-Am remarked on the pride the team took in their work, emphasizing the collaborative effort across various departments.

Launch of the Responsible Rider Masterclass

To complement the innovations, BRP introduced the Responsible Rider Masterclass, a critical initiative aimed at educating and empowering riders globally about safe riding practices. Developed in collaboration with Tread Lightly!, the program serves to promote responsible outdoor recreation and encourages participants to safeguard trails and playgrounds.

During Club BRP 2026, BRP tailored the Responsible Rider Masterclass specifically for dealers. This includes short 15-minute online courses focusing on various riding environments such as Off-Road, Water, and On-Road, helping dealers serve their customers with a wealth of knowledge about safe and responsible recreation.

Concluding Remarks

BRP's commitment to innovation, safety, and community engagement shines through its initiatives and products. With over 80 years in the industry, the company continues to pave the way for exhilarating adventures among powersports enthusiasts. The organization maintains an impressive global presence, with annual sales reporting CA$7.8 billion and employing approximately 16,500 people.

For those eager to learn more, visit BRP's official website and stay tuned for their latest offerings and initiatives for the upcoming years.