NFL Legend Thurman Thomas Joins Southern Recipe's Crunchy Celebration for Pork Rind Appreciation Day

Celebrating Pork Rind Appreciation Day with NFL Greatness



As the excitement builds for the upcoming Super Bowl, Southern Recipe Pork Rinds is gearing up to hosting the 16th Annual Pork Rind Appreciation Day® campaign. The theme this year is "It's Crunch Time", and they have teamed up with the legendary NFL Hall of Famer Thurman Thomas, famed for his remarkable career with the Buffalo Bills.

This campaign not only celebrates the love of pork rinds but also aims to raise awareness and support for a crucial cause—helping former NFL players who might be struggling post-retirement. Southern Recipe will partner with the Gridiron Greats Assistance Fund (GGAF), an organization committed to supporting players in need. This partnership reflects a commitment to those who have contributed greatly to the sport.

Join the Crunch Time Campaign!


From now until February 9, 2025, fans are invited to partake in this crunchy celebration, culminating on the biggest football day of the year. By visiting PorkRinds.com, enthusiasts can enter a giveaway for an exciting travel package to the 2026 Super Bowl in Santa Clara, California. The prize includes two Super Bowl tickets, hotel accommodations, airfare, and a year’s supply of delicious pork rinds!

Southern Recipe's marketing strategy aligns perfectly with America's love for football and snacking, promising a marriage of flavors that football fans cannot resist. Whether you’re a fan of tailgating or in search of mouth-watering recipes, there is something for everyone in this campaign. Thomas, a five-time Pro Bowl selection and a significant player during the Bills' consecutive Super Bowl appearances in the early 1990s, will be at the forefront of this initiative, adding star power to the celebration.

Supporting NFL Legends


Mark Singleton, the Vice President of Sales and Marketing at Rudolph Foods, expressed the importance of their partnership with GGAF saying, “Partnering with the Gridiron Greats Assistance Fund highlights our commitment to supporting football legends who’ve given us so much. In our 16th year of celebrating Pork Rind Appreciation Day, we're proud to support this vital charity and show our gratitude to these athletes.”

The Gridiron Greats Assistance Fund plays a pivotal role in aiding retired NFL players, often facing hardships related to health insurance, retirement benefits, and medical expenses. By spotlighting these challenges during the campaign, Southern Recipe opens a dialogue about the need for support for these athletes who’ve dedicated their lives to the sport.

About Southern Recipe and GGAF


Southern Recipe is renowned for offering the tastiest crunch in the South. Their pork rinds are not only iconic in flavor but also provide a high-protein, low-carb snack option that is naturally gluten-free. For fans eager to explore and taste the variety, head over to PorkRinds.com.
Gridiron Greats Assistance Fund (GGAF) is a non-profit organization focused on providing financial and medical assistance to retired NFL players who are struggling with post-football life challenges. To learn more about their mission and efforts, visit GridironGreats.org.

Mark your calendars for February 9, and let’s make this Pork Rind Appreciation Day a celebration filled with crunch, purpose, and NFL greatness!

Topics Consumer Products & Retail)

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