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Mynd.ai's Promethean Expands U.S. Reach with New Partnerships

Mynd.ai, Inc., better known for its innovative subsidiary Promethean, has made a significant stride in its journey to enhance its distribution capabilities across the United States. On December 2, 2025, Mynd announced a strategic distribution agreement with TD SYNNEX, alongside the expansion of its existing partnership with Midwich. This set of agreements aims to bolster Promethean’s go-to-market (GTM) strategy while improving access for partners and customers alike.

Strategic Collaboration Expands Market Potential

The partnership with TD SYNNEX, a prominent global distributor and solutions aggregator within the IT ecosystem, is poised to scale Promethean's delivery of impactful technology solutions. As the demand for high-quality and manageable tech solutions grows, this collaboration provides existing resellers with enhanced options and flexibility in sourcing products. Through this partnership, resellers can opt to purchase directly from Promethean or go through TD SYNNEX, thus reinforcing the commitment to offering a versatile approach that aligns with diverse business models.

Desiree Cruz, Vice President of Vendor Management at TD SYNNEX expressed enthusiasm about the collaboration, stating, “Promethean's reputation for innovation and impact in education aligns perfectly with our mission to empower technology partners.” This partnership is not just about expanding product offerings, but also about integrating collaborative expertise to support partners in achieving their business goals.

Building on Existing Foundations

The distribution GTM model began its evolution with Midwich US in November 2023, and this new partnership enhances that journey. Midwich has played a crucial role in driving enablement for partners, delivering interactive and collaborative solutions that have resonated across various markets. With the expanded collaboration, Promethean will now include an array of education and workplace solutions through Midwich, further strengthening its channel ecosystem.

Tyler Brebberman, Chief Vendor Officer at Midwich US, highlighted the importance of this partnership, stating, “This strengthens Midwich US’s position as a leading distributor of interactive solutions.” By aligning with Promethean’s proven technology, the partnership aims to enhance user engagement and connectivity within learning environments and workplaces.

Enhancing Opportunities for Partners

Michael Strand, the Chief Revenue Officer at Promethean, emphasized the need for an evolving distribution network to create opportunities for partners while maximizing customer impact. The commitment to expanding the global distribution network into the U.S. signifies a strong step forward in reinforcing the channel ecosystem. This initiative focuses on providing partners with high-value solutions that meet contemporary customer needs effectively.

Promethean has become synonymous with cutting-edge interactive technology, providing hardware and software solutions that simplify teaching, learning, and real-time collaboration. With a presence in over 126 countries and more than 1 million active learning spaces, their commitment to quality and service is evident. The collaboration with TD SYNNEX and the reinforcement of relationships with Midwich will undoubtedly enhance the footprint of Promethean's innovative solutions.

Conclusion

In summary, Mynd.ai's Promethean brand is taking significant strides in fortifying its market position in the United States through strategic partnerships with TD SYNNEX and Midwich. As technology continues to play an integral role in education and collaborative work environments, such alliances will empower Promethean to meet the evolving needs of its customers while creating value for its partners. These initiatives underscore a commitment to excellence and innovation, driving the future of interactive solutions. To learn more about Mynd.ai and its offerings, visit Mynd.ai.