#USA #Fountain Valley #Kyrie Irving #HEX #McDavid

HEX Unveils Next-Generation Protective Gear

In a groundbreaking move for athlete protection, HEX, the innovative line of protective apparel from McDavid, recently announced the launch of its most advanced clothing collection to date. This new line, which promises to redefine modern sports protection, features NBA superstar Kyrie Irving as its central ambassador.

Kyrie Irving, known for his electrifying play and competitive spirit, has been a long-time user of HEX products. His firsthand experience with their gear has played a pivotal role in shaping the latest offerings. HEX's new collection is designed for athletes who demand freedom of movement while still needing essential protection during high-level competition.

Focus on Performance and Protection

The latest HEX collection is engineered with modern athletes in mind, striking a balance between lightweight flexibility and breathability. Each piece in the lineup is meticulously crafted to provide targeted protection for key impact zones without hindering performance.

Kyrie emphasizes the significance of this balance, sharing, “HEX gives me a great feeling on the court. Basketball is a tough sport, and when I wear HEX, I can stay aggressive and play at my best, without worrying about the associated collisions.” The ethos behind the gear isn’t merely about injury prevention; it’s about empowering athletes to compete fearlessly.

Features of the New Collection

The new product line includes:

• - HEX Leg Sleeves (Pair): Designed for rigorous gameplay, these sleeves deliver lightweight, low-profile protection for the knees and shins, allowing players to move explosively across the court.
• - HEX Arm Sleeve: This sleeve focuses on impact absorption and freedom of movement, combining protection with flexibility.
• - HEX Short Sleeve T-Shirt: This innovative shirt integrates protective padding into a high-performance top, ensuring that players can perform seamlessly.
• - Full-Length HEX Leg Sleeves: These extended sleeves feature contoured padding at the knee, catering to the latest trends in sports gear without sacrificing functionality.
• - HEX Knee/Elbow/Shin Pads (Pair): Versatile and adjustable, these pads offer crucial protection where it matters most.

Advanced Protection Technology

HEX has also reimagined trauma protection with some remarkable innovations:

• - 40% thinner padding (5mm vs. 9mm) while maintaining the same level of impact safety.
• - Molded HEX shapes that adapt to joints for enhanced mobility.
• - Micro-ventilated, breathable fabric with pinholes allowing for optimal cooling.
• - Durable construction that withstands high play intensity and multiple washes while delivering a barely-there feel.

Phil Gyori, CEO of United Sports Brands, the parent company of HEX and McDavid, spoke about the brand’s mission: “At HEX, it’s always been about empowering athletes to play without limits. The launch of this next-gen product line, highlighted by Kyrie Irving, not only protects athletes but propels them forward. Kyrie embodies the toughness and creativity that HEX stands for.”

Availability

The new HEX collection is available now at Mcdavidusa.com/Hex and selected DICK'S Sporting Goods stores, as well as online at Dicks.com. For the latest updates, follow @hex.gameday on Instagram and TikTok.

About HEX

HEX operates under the McDavid brand, dedicated to creating premium sports protective apparel designed for athletes competing at the highest levels. With its advanced construction and designs, HEX products offer lightweight, flexible, and breathable protection that instills confidence in athletes, allowing them to perform harder, game after game. Trusted by top athletes worldwide, HEX continually pushes the benchmarks of performance-driven protection.