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Tokyo Soir's Innovative Formal Wear

Tokyo Soir, a renowned company in the formal women's wear market, has recently announced the launch of its innovative "washable formal suits". This new product is set to go live on Makuake, a platform for supporting innovative projects, starting December 5, 2025. With cumulative sales exceeding 65 million yen, this marks an exciting milestone for the brand.

Addressing Working Mothers' Concerns

For working mothers, choosing the right outfit for their children’s graduation or entrance ceremonies can be a challenging task. According to research conducted by AOKI, selecting a ceremonial suit often hinges on several key factors:

• - Versatility for other events (44.4%)
• - Close adherence to etiquette (36.3%)
• - The overall impression and silhouette once worn (34.1%)
• - Affordability (29.3%)
• - Resistance to wrinkling (24.0%)
• - The ability to be machine washed at home (21.2%)

Many mothers have expressed a desire for outfits that appear polished without the hassle of rigorous upkeep. At Tokyo Soir stores, customers often voice concerns like uncertainty in selection, the inconvenience of dry cleaning, and changes in body shape post-pregnancy.

The Ideal Outfit for Ceremonies

In a survey asking parents what they wore to their children’s graduation or entrance ceremonies, a third reported opting for a suit set (pants), while a staggering 62.7% preferred a collarless jacket design. When it came to color choice:
1. Black (38.1%)
2. Navy (35.1%)
3. Beige (11.2%)

Tokyo Soir leverages its expertise in formal wear crafting through intricate patterning techniques, premium fabric choices, and etiquette-driven designs, ensuring the new suits meet the specific desires of working moms.

What Are Washable Formal Suits?

Tokyo Soir's previous offerings of "washable black formal suits" have been a hit on Makuake, achieving:

• - Total of 1,800 units sold across seven rounds
• - Cumulative support amounting to 65 million yen
• - Average backers of about 250 per campaign

The feedback during the development phase highlighted a clear need for low-maintenance attire. The first black formal suit launched in 2022 received significant support from 430 backers and raised approximately 14.4 million yen in total.

The latest release, this time in navy and greige, expands the series following requests for different color options.

Key Features of the New Suits

1. Hassle-Free Design

These suits offer an “effortless” solution for busy individuals. There’s no need for ironing, and they can go straight into the washing machine after a long day. The excellent stretch fabric promises all-day comfort without fatigue.

2. Flattering Fit

Designed with a forgiving cut around the abdomen, rear, arms, and thighs, these suits promote a sleek appearance. The pants are crafted to enhance the legs, contributing to a stylish figure.

3. Versatile Wardrobe Staples

The collarless pantsuit is a fundamental piece that can be worn in various settings: the office, special celebrations like Shichi-Go-San, parties, and other formal occasions, available in the timeless colors of navy and beige.

4. Convenient Features

• - Anti-static tape to reduce pollen adherence
• - Deodorant technology for lasting freshness
• - Comes with a handy storage pouch
• - Available in petite size to accommodate smaller frames

Project Details

For more information, visit the project page at Makuake. The project will run from December 5, 2025, to March 2, 2026.

Makuake Sales Overview

• - Item: Jacket + Pants + Storage Pouch
• - Size Options: Petite S / M / L / LL
• - Material: 100% Polyester
• - Available Colors: Navy & Greige

Pricing

• - Single Color Price:

- General Price: ¥41,800 (tax included)
- Early Bird Price (Super Early Discount): ¥27,170 (tax included)
- Early Bird Price: ¥29,260 (tax included)
- Makuake Discount: ¥31,350 (tax included)

Two-Color Set Price (Navy & Greige)

• - General Price: ¥83,600 (tax included)
• - Set Discount Price: ¥50,160 (tax included)