#Japan #Tokyo #Health Support #SOMPO Himawari #Courage Amulet

SOMPO Himawari Life Insurance's Courage Amulet

SOMPO Himawari Life Insurance, under the leadership of President Yasuki Kume, proudly announces that its cancer insurance product, the Courage Amulet, has surpassed 1 million sales in just over four years since its launch on October 2, 2021. This innovative solution combines insurance coverage with health support functions, enhancing customers' well-being while addressing their concerns about health, long-term care, and retirement funding in today's unique socio-economic landscape.

Background

With the onset of a 100-year lifespan and an aging population, individuals now face complex health decisions and inaccuracies in long-term care availability. To tackle these pressing issues, SOMPO Himawari is dedicated to providing a value chain that supports everything from forecasting to end-of-life planning. The Courage Amulet exemplifies this commitment, merging insurance with health promotion to alleviate three main health-related concerns: the gap between average lifespan and healthy living, decreasing caregiving resources, and inadequate retirement savings.

Contribution to Health Promotion

Smoking Cessation Program

The Courage Amulet offers reduced premiums for individuals who have not smoked in the past year, which incentivizes healthy lifestyle choices. Additionally, those who initially apply while smoking may convert to lower non-smoker rates after a year of successful cessation through the Smoking Challenge! Program. With over 7,000 successful cases by May 2026, this initiative underscores the insurance's impact on customer health.

Testimonials from successful participants reveal the program's effectiveness, with individuals sharing their gratitude for the encouragement provided to quit smoking, leading to both health improvements and lower insurance premiums.

Saliva Checker® Program

In collaboration with Salivatech, SOMPO has seen growing participation in the Saliva Checker® service, a convenient at-home test that assesses cancer risks through saliva analysis. This tool identifies the presence of indicators for various types of cancer, including lung and breast cancer, without subjecting users to the stress of invasive testing.

After testing, support is offered through local medical facilities for consultations based on results, promoting proactive health management among users.

Strengths of Courage Amulet

Comprehensive Support Beyond Insurance

Courage Amulet stands out by providing not just financial security, but also resources for cancer prevention and early detection, including the Smoking Challenge! Program and cancer risk tests. This holistic approach to health ensures customers are supported at all stages.

Rational Financial Protection

The coverage adapts to the realities of cancer treatment, including the latest options like genomic profiling tests and free choice medication, helping ease customers' financial burdens during health crises.

Unique Premium Structure

Responding to customer concerns about premium costs, Courage Amulet introduced a groundbreaking 3-month grace period without premium charges, allowing potential clients to consider coverage adjustments without immediate financial pressure.

Future Developments

As a steadfast promoter of well-being, SOMPO Himawari commits to enrich lives further by extending services that encompass all areas from health prediction to end-of-life planning. By persistently enhancing support offerings and ensuring peace of mind, the company aims to be a pivotal player in the insurance landscape, progressing the health and longevity of its customers.

For more information about the Courage Amulet and its innovative health support initiatives, visit SOMPO Himawari Life.