Infomart's BtoB Platform Achieves Record 2 Trillion Yen Transactions in 2025

Overview of Infomart's BtoB Platform

Infomart Inc., a leader in digital efficiency solutions headquartered in Minato, Tokyo, has announced an impressive milestone for their flagship service, the "BtoB Platform for Orders and Purchases." As of September 2025, the service has recorded a total transaction figure transcending a staggering 2.1 trillion yen ($14.3 billion), showcasing a remarkable yearly growth rate of 114.6% compared to the same month last year.

The breakthrough of reaching over 2 trillion yen in transactions comes ahead of the pace set in 2024 and affirms the platform's dominance in the order placement market within Japan's food and beverage industry. The BtoB service has led to significant digital transformation in the operational processes between restaurants, hotels, and their respective suppliers.

Market and Economic Context

According to the Japan National Tourism Organization (JNTO), the number of inbound visitors to Japan from January to September in 2025 reached approximately 31.65 million, marking the highest number of visitors for any prior year. This influx of international tourists has breed a robust resurgence in the dining sector, with foreign visitors spending around 2.13 trillion yen during the same period—a robust 11.1% increase compared to 2024.

The sustained increase in the food consumption market, alongside growing labor shortages and rising ingredient costs in the dining industry, has intensified the demand for digital solutions—hence the accelerated adoption of Infomart’s offerings.

User Growth and Platform Details

Since its inception in February 2003, the "BtoB Platform for Orders and Purchases" has prioritized the digitization of supply chain management in the Japanese food sector. As of September 2025, over 51,972 partner businesses utilize this cloud-based service, encompassing 4,258 buyer firms and nearly 47,714 suppliers.

Another contributing factor to this achievement is the rising demand from buyer companies that perceive considerable benefits from embracing digitalization. Simultaneously, suppliers have come to appreciate the operational efficiencies gained through this BtoB platform, with increasing numbers opting to participate in its use.

➤ Infomart continues to dominate its market, holding approximately a 32.4% share of the food service industry, building on prior year’s transactions which amounted to more than 2.5 trillion yen.

The BtoB Platform Ecosystem

As of September 2025, the overall transaction figure across the broader ecosystem of the BtoB Platform, which includes other services like "BtoB Invoice" and "BtoB TRADE," is set to approach the previous year's total of about 63 trillion yen. Infomart anticipates surpassing this record, heralding a new era of growth for the company’s digital solutions.

The platform aims to boost productivity across various sectors and advocate for the continuous transition towards more streamlined operations. With ongoing efforts to simplify business transactions and enhance efficiency in the BtoB sector, Infomart remains committed to pioneering advancements in digitalization.

Conclusion

In conclusion, the astronomical increase in transaction volume for the BtoB Platform underscores the bustling potential of digital solutions in the contemporary business landscape. Infomart not only caters to the immediate needs of supplier and buyer relationships but also pioneers long-term growth strategies that will benefit many sectors as they navigate the evolving market conditions.

For further information about the services provided by Infomart, you can visit their official website at Infomart.

About Infomart

Founded in 1998, Infomart Inc. has been at the forefront of delivering cloud services that streamline procurement and invoicing for interbusiness transactions. With over 1.2 million companies leveraging their BtoB platform and total transaction value exceeding 62 trillion yen annually, Infomart remains a pivotal player in transforming the digital commerce landscape in Japan.