Celebrating 50 Years of Hi-Chew: Galaxy Apple Flavor Launch at 7-Eleven!

Hi-Chew Celebrates 50 Years with a Unique Galaxy Flavor

In an exciting celebration of its 50th anniversary, Hi-Chew, a beloved chewy candy from Morinaga, is unveiling a brand new flavor that takes inspiration from the cosmos. Beginning December 9, 2023, this special edition, titled Galaxy Apple, will make its debut at 7-Eleven locations across Japan. The flavor was chosen through a unique survey conducted among 7-Eleven employees, showcasing the company’s commitment to involving its team in product development.

A Flavor Inspired by the Universe

The Galaxy Apple flavor combines the refreshing tartness of green apple with a hint of honey-like sweetness and aromatic spice. This intriguing blend creates a taste that is not only delicious but encapsulates the mystery of a fruit that might be found in an imaginary galaxy. The aim was to craft a unique flavor profile that would surprise and delight both longtime fans of Hi-Chew and newcomers alike.

This new candy flavor marks a milestone in the history of Hi-Chew, which has been capturing hearts since its launch in 1975. Over the past five decades, Hi-Chew has transcended generations, becoming a staple in Japanese confectionery. The collaboration with 7-Eleven is not just a marketing strategy; it’s a celebration of a shared journey. The brand has consistently partnered with 7-Eleven to introduce limited-edition products that excite candy lovers across the nation.

Employee Engagement at its Best

The Galaxy Apple flavor was chosen through a survey conducted among over 12,000 7-Eleven employees, asking them to vote for the flavor they most wanted to see launched. The results highlighted the strong engagement culture at 7-Eleven, where employees feel connected and able to influence the products offered in stores. After a competitive selection process against several other strong contenders, Galaxy Apple emerged as the favorite, ensuring that this flavor resonates not only with the staff but also with the wider public.