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Hyundai and Genesis Step Up for Southern California Wildfire Relief

In response to the catastrophic wildfires sweeping across Southern California, Hyundai and Genesis Motor America are taking action by introducing a robust relief program aimed at providing immediate assistance to those affected. The initiative includes significant financial support to help alleviate the distress caused by these devastating fires, which have left many individuals and families in perilous situations.

Financial Commitment to Recovery

On January 10, 2025, these two automotive giants announced a $200,000 donation: $100,000 each for disaster relief efforts through both the American Red Cross and the Los Angeles Fire Department Foundation. This contribution is particularly significant as it underscores Hyundai’s long-standing commitment to safety and community support, which is embodied in their Assurance program. Randy Parker, CEO of Hyundai and Genesis Motor North America, remarked, "Hyundai and Genesis are deeply saddened by the devastation caused by the wildfires across Los Angeles and everyone impacted." He also expressed gratitude for the courageous efforts of first responders battling the fires.

Support for Affected Customers

Additionally, Hyundai and Genesis Motor America are keen on providing direct assistance to customers who are current owners or potential buyers of Hyundai and Genesis vehicles. As part of their Wildfire Relief Buyer's Assurance, the companies are offering:

• - $1,000 towards the purchase of a new 2025 Hyundai for those who own a vehicle that has sustained wildfire-related damage.
• - $2,000 towards a new 2025 Genesis vehicle under similar conditions.

These offers are valid for affected customers who can provide necessary documentation, including proof of vehicle damage from wildfires that began on January 7, 2025. Furthermore, Hyundai Capital America is providing financial hardship support options which include payment relief solutions for affected customers, facilitating a smoother recovery process for them.

Access and Assistance

As part of this relief measure, Hyundai has extended its roadside assistance services to ensure affected customers continue to receive help as needed. The company encourages those impacted by the fires to reach out to the corresponding financial services for guidance on the assistance available.

A Community-Centered Approach

The actions taken by Hyundai and Genesis illustrate a broader trend of corporate responsibility within the community, especially during times of crisis. Their commitment not only aids in immediate recovery efforts but also fosters a sense of resilience within the Southern California community. Southern California is paramount to Hyundai’s operations, serving as the location for its North American headquarters, design studios, and numerous partnerships. Their dedication to the area exemplifies their brand values and commitment to making a positive impact.

In conclusion, the introduction of this Wildfire Relief Program is a commendable response to the recent calamity. By assisting those affected, Hyundai and Genesis are not only providing financial support but are also acknowledging their role as vital community partners in times of need. This initiative aims to restore hope and drive recovery in regions hit hard by the wildfires, making a meaningful difference in many lives in the weeks and months to come.

To learn more about the ongoing support and details for affected customers, Hyundai and Genesis recommend visiting their official websites. Additionally, those looking for further information on the broader implications of their support can also follow Hyundai on their social media platforms.