Orangetheory Fitness and Molekule Join Forces to Enhance Air Quality in Studios

Enhancing Workout Environments with Superior Air Quality

In a groundbreaking new partnership, Orangetheory Fitness, a pioneer in scientifically-informed group fitness workouts, has teamed up with Molekule, renowned for its innovative air purification technology. This collaboration marks a significant commitment to improving the air quality within fitness studios across select locations, thus promoting a healthier and safer environment for members and staff alike.

Molekule's air purification systems have received FDA approval, featuring cutting-edge PECO-HEPA technology. This advanced system is designed to eradicate 99.97% of harmful airborne pollutants, including allergens, viruses, and bacteria, ensuring members can focus on their fitness goals free from concerns about indoor air quality. As fitness enthusiasts continue to prioritize health and wellness, this partnership highlights the growing importance of clean air in exercise settings.

Rory Ellis, the Vice President of Innovation and Design at Orangetheory Fitness, expressed enthusiasm regarding this integration, noting, "Choosing Molekule was a deliberate decision after careful consideration of the best solutions available. By incorporating this advanced air purification technology, we're reinforcing our commitment to providing the highest standards of wellness and safety in our studios."

The deployment of Molekule’s devices will be seen across various Orangetheory locations, particularly in high-traffic areas and workout zones. The Molekule Air Pro is capable of purifying expansive areas of up to 1,000 square feet, creating a healthier atmosphere during intense workouts. Simultaneously, the Air Mini+ will enhance smaller spaces, providing a pristine air quality during member check-ins and ensuring a warm and welcoming environment.

Both companies share a vision to transform health and wellness standards within the fitness community. This innovative approach goes beyond traditional workout regimens, embracing advanced technology that fosters well-being. Jason DiBona, CEO of Molekule, highlighted this vision by stating, "At Molekule, we’re dedicated to changing the world from the indoors out, and this collaboration with Orangetheory Fitness is a significant step in that journey."

Molekule, with over 25 years of research backing its systems, is striving to redefine the air quality narrative in both commercial and residential spaces. Their technology surpasses conventional filtering methods by breaking down various pollutants down to their molecular level. This not only ensures cleaner air but also contributes to a sustainable future focused on health.

In the fitness industry, where member experience plays a crucial role in retention and satisfaction, the introduction of such robust air hygiene measures can create a distinct competitive edge for Orangetheory Fitness. The added layer of scientifically-backed wellness practices aligns with the institute's ethos of utilizing technology to enhance user experience.

Through this collaboration, both Orangetheory Fitness and Molekule exemplify a forward-thinking approach to health. Their unique offerings are set to provide members not only with advanced workout sessions but also with peace of mind, knowing they’re exercising in an environment optimized for their health.

This partnership indicates a promising trend within the fitness industry where wellness encompasses not just physical activity but also the foundational elements of air quality. We can expect that as air purification technology continues to evolve, fitness spaces will adapt accordingly, creating safer, healthier, and more vibrant environments for all.

As Orangetheory strengthens its position, it invites members to experience state-of-the-art workouts coupled with cutting-edge air purification systems. For more details about the partnership and to explore the fitness plans, visit Molekule.com and Orangetheory.com.