Partnership Between FENNEL and SUPER FORMULA Aims to Engage Youth in Motorsports

Engaging the Next Generation in Motorsports

In an exciting development for both the automotive and motorsports sectors, Japan Race Promotion (JRP) has announced a new partnership with FENNEL, a company focused on fostering a dynamic intersection among motorsports, e-motorsports, and esports. This collaboration aims to inspire young people and students to explore and develop an interest in these exhilarating industries.

With JRP at the helm of the prestigious All Japan Super Formula Championship, showcasing the fastest Formula car racing in the country, the initiative addresses a critical need in the motorsports arena: attracting new talent. The Super Formula teams, which include expert racing drivers, engineers, mechanics, analysts, and managers, represent a multifaceted operational front. However, the industry is constantly facing a shortage of skilled personnel across multiple roles, from series management to broadcasting, logistics, circuit operations, sales, and safety management.

Recognizing the urgency of engaging younger generations, FENNEL has emerged as a formidable player in the rapidly expanding esports market. By establishing a professional e-motorsports team and leveraging their vast reach among youth and student demographics, FENNEL is well-positioned to collaborate with JRP in nurturing interest in both the automotive and motorsports sectors.

One of the highlights of this partnership will be the planned events during the 2025 Super Formula series. Specifically, there will be a “Friday Partner Day” aimed at young individuals and students, featuring a job fair that focuses on opportunities within the automotive and motorsports industries. This job fair will be a critical step toward bridging the gap between potential talent and the industries that seek them.

FENNEL is not only committed to promoting career opportunities but is also focused on building a new culture and economic framework where various sectors can grow together. As part of its strategy, the company will make further announcements regarding specific details about these job fairs on its official website and social media channels.

As an organization established in 2019, FENNEL has its headquarters in Shibuya, Tokyo, and is led by President Ryo Takashima and Chairman Masaya Endo. Their mission emphasizes not just growth in esports but also the synergy between esports and traditional motorsports, fostering a holistic approach to engaging with the youth.

For more information on FENNEL and their initiatives in the e-motorsports sector, you can visit their website at Fennel Esports or check out their social media platforms, including their official X account and YouTube channel, to stay updated on their latest news and events.

In a world where industries are evolving rapidly, this partnership is poised to make significant strides in shaping the future of motorsports, inviting the next generation of innovators and enthusiasts to partake in an electrifying journey that combines speed, technology, and career opportunities.

FENNEL and JRP undeniably lay the groundwork for a revolutionary approach to nurturing talent in the automotive domain, demonstrating that with the right collaborations, the possibilities for growth are limitless.