S Holdings Achieves Over ¥21 Million in Sales Through TikTok Live Commerce Success

Major Sales Milestone for S Holdings on TikTok

S Holdings Co., Ltd., a company based in Shinagawa, Tokyo, has marked a significant achievement in the live commerce sector with its TikTok channel, "燕チャンネル" (Yen Channel). The brand recently announced that their collaboration with ALEN INTERNATIONAL has led to the "Deep Booster Lotion" series surpassing total sales of ¥21 million. The live commerce experience provided by this innovative channel has transformed regular shopping into a highly engaging, interactive process that resonates with consumers.

Overview of Sales Performance

Since its launch in August 2025, the "Deep Booster Lotion" series has sold over 3,400 units, generating remarkable revenue in a relatively short span of time. Customers have affectionately dubbed the product "magical water" due to its impressive efficacy during live demonstrations. This unique selling method has not only attracted a slew of first-time buyers but has also turned many of them into repeat customers, thus uplifting the overall sales figures.

The Concept Behind the Product

The star of the show, the "Deep Booster Lotion," is a skin preparation essence crafted on a foundation of "reduced hydrogen water" known for its antioxidant and permeability-enhancing properties. This innovative approach ensures that the lotion penetrates deep into the skin, effectively preparing it for subsequent beauty treatments. This design philosophy caters to an audience that prioritizes skincare effectiveness, making it a popular choice among beauty enthusiasts.

In addition to skin care, the company has also launched the "Scalp Booster Lotion," formulated with ingredients aimed at promoting hair growth. This expansion into scalp care has garnered support from a diverse audience, appealing to users of all genders seeking to enhance their hair care routines.

About "燕チャンネル"

The "燕チャンネル" is celebrated within the realm of TikTok live commerce for its strong sales performance, positioning it among the top-ranking channels in Japan. Managed by S-LIVE JAPAN, a professional live commerce production house, the channel leverages impressive planning, staging, and marketing strategies to consistently produce hit broadcasts. Covering a wide array of sectors, including beauty, Korean cosmetics, and health products, it subtly influences lifestyle trends amongst viewers.

One of the channel's major initiatives is the "Regional Revitalization Project," which aims to rejuvenate local economies through direct promotion of specialty products from various regions, such as Miyagi, Mie, and Hokkaido. Recent reports indicate that this project garnered over ¥40 million in sales over a two-day period, underscoring the potential of live commerce as an innovative model for regional economic revitalization.

The Role of S-LIVE JAPAN

S-LIVE JAPAN is the driving force behind the success of various TikTok live commerce channels, including "燕チャンネル." As a TikTok certified creator agency partner, S-LIVE JAPAN connects creators with brands to enhance promotional and collaboration efforts on the platform. Notably, "燕チャンネル" consistently achieves top performance, having secured the number one spot in TikTok Shop's monthly GMV rankings from November 2025 to February 2026.