How Immedio Enhanced LIFULL's Business Conversations and Conversion Rates

Enhancing Business Interaction with Immedio

In today's fast-paced business environment, maintaining strong communication with potential clients is paramount. Immedio, a leading provider of B2B web engagement tools based in Tokyo, has made substantial strides in improving lead conversion rates for its clients. Recently, Immedio was integrated into the operations of LIFULL, a major real estate information service provider, to enhance their customer engagement strategies.

The Rationale Behind Implementing Immedio

LIFULL sought to refine its approach to managing inbound leads and capitalize on opportunities that arise outside regular business hours. Previously, there was a gap in handling inquiries that arrived after hours, making it challenging to follow up promptly. By adopting Immedio, LIFULL aimed to not only recover missed opportunities but also ensure that each lead was treated with the utmost significance, reducing the risk of losing potential clients.

Tangible Results Post-Implementation of Immedio

Significant Increase in Approval Rates

Since the introduction of Immedio, LIFULL has observed a remarkable increase in conversion rates from business conversations. Specifically, the successful deal conversion rate surged to 158% compared to previous years. This increase can be attributed to the precise segmentation of target leads enabled by Immedio’s conditional branching features. LIFULL can now identify and prioritize promising leads more effectively than ever before.

Improved User Experience Through Feedback

Another key feature that contributed to the success of Immedio is its integrated survey function. By capturing customer insights through surveys, LIFULL has been able to implement necessary improvements to its user interface (UI), further enhancing the customer experience. This not only has increased the conversion rate (CVR) but also allowed LIFULL to adapt quickly to customer feedback and needs.

A Word from LIFULL's Leadership

According to Mr. Toshige Yanagiuma, Group Leader of LIFULL’s Operation Strategy Group, the decision to incorporate Immedio was driven largely by its flexibility in configuring detailed criteria. This feature has proven invaluable in discerning potential leads more accurately. Furthermore, the ability to respond rapidly to leads that come in outside of business hours represented a game-changer, enabling LIFULL to convert inquiries into valuable business transactions, even outside normal operations.

About LIFULL

Location: Chiyoda, Tokyo, Japan
CEO: Yuji Ito
Business Overview: LIFULL operates Japan's largest real estate and housing information site, LIFULL HOME'S. The company also engages in various other projects, including real estate services and overseas business. For more information, visit LIFULL.

About Immedio

Immedio’s approach is truly innovative, aiming to streamline communications between service providers and customers on their websites. By utilizing advanced technologies, Immedio enhances the experiences of both parties, reducing inefficiencies in business interactions. The company focuses on making the experience of seeking services more enjoyable while allowing service creators to concentrate on value generation and delivery.

Location: Minato, Tokyo, Japan
CEO: Hideki Hamada
Founded: April 1, 2022
Business Overview: Specializes in B2B web engagement tools that maximize deal opportunities across various platforms. To explore more, visit Immedio.

The Future of Business Interactions

With tools like Immedio, businesses like LIFULL are setting a precedent for optimized interactions and improved conversion rates in the B2B landscape. As organizations continue to seek agile solutions to meet customer expectations, Immedio stands at the forefront, facilitating seamless engagement that is poised to reshape the future of customer relations.