#Japan #Tokyo #Atmah #Caron #Olivia de Rothschild

Atmah: A Fusion of Nature and Spirituality

Caron has unveiled its newest fragrance, Atmah Eau de Parfum, a scent that breathes in the essence of light and air. Picture an expansive landscape radiating with mineral brilliance, where silver beams of light dance upon vast fields. The atmosphere is crystal clear, infused with an invigorating energy that gently touches the skin like a whisper. Overwhelmed by the majestic scenery, one can almost feel time standing still—this moment is filled with presence and a sense of freedom, forming the very essence behind the name of this fragrance, Atmah.

Atmah, inspired by the Sanskrit word “Atman,” encapsulates the fundamental concept of all life and the innermost spirit. In Indian tradition, this represents the connection between the individual and the universe, transcending the boundaries of time. It is a prayer to the energy and inner radiance that dwell within all beings.

Artistic Director Olivia de Rothschild has masterfully infused her multicultural background and avant-garde vision into her role at Caron. Having grown up immersed in diverse cultures, Olivia channels her lifelong passion for all forms of art into Caron’s creations. With Atmah, she encapsulates her unique identity and creative energy in a fragrance that illustrates the spirit of a soul liberated from the physical confines of the body.

Her inspiration stems from the breathtaking landscapes of Kyrgyzstan, where expansive grasslands and fresh skies invigorate the soul. “I immersed myself in that beauty and felt as if I was liberated from gravity, reaching for the clouds while maintaining a grounded sense,” Olivia recalls. “A soft breeze flowed through me, bestowing unique energy. I wished to capture this feeling in the fragrance.”

A New Breath in Fragrance Tradition

Atmah embodies an immense and infinite landscape that brings a fresh breath into the brand’s tradition. Within this mineral expansion, light dances on a silver plain. Amidst the naked rocks and untainted peaks of this ancient world, a figure gazes at the horizon with a sense of tranquility and deep peace. In an absolute silence, that soul resonates with the infinite expanse around it.

The birth of Atmah marks the creative collaboration between two remarkable women: Olivia de Rothschild and house perfumer Louise Turner. Their fateful encounter resulted in Turner’s first work as Caron’s house perfumer.

Concept of Atmah

Turner breathes “fresh light” and “vitality” into the scent of vanilla. With instinctive creativity and refined craftsmanship, she revitalizes the wonderful material of vanilla. Departing from its traditional sweetness, Atmah delivers a powerful and vigorous essence reminiscent of minerals.

Louise Turner’s Challenge

Transforming Olivia’s vivid imagery, colors, and emotions into precise fragrance components, Louise has crafted a unique essence that perfectly resonates with Olivia’s artistic vision. The collaboration represents a special partnership where artistry and exceptional skill harmoniously intertwine.

Turner’s fragrance inspiration is born from her deep affection for nature and childhood memories spent in the gardens of Kent, England. “To tell a new story with a scent that resonates deeply with the heart of the wearer,” she declares. Her creations express the vibrant life force of flowers through her exceptional perfumery skills, making it a sacred means of expressing emotions and memories.

Essence of Atmah

Atmah reveals the pure essence of vanilla, liberated from traditional sweetness. It features:

• - Strong Structure: The woody amber from Ambrofix™ gives depth and structure to the fragrance.
• - Sophisticated Woody Notes: Akigalah wood and vetiver accents enhance harmony, advancing the scent’s profile.
• - Iridescent Finish: Ambrette seed offers a musky, rainbow-like nuance that lingers.

This fragrance envelops the soul of the wearer, awakening a tranquil atmosphere filled with light.

The Olfactory Composition

Vanilla Group:

Vanilla CO₂ Opulent™, Ambrette Seed Absolute Opulent™, Nutmeg, Tuberose™, Jasmine Cream™, Musk.

Mineral Ambrofix Group:

Ambrofix™, Pink Peppercorn CO₂ Opulent™, Logifolia™, Akigalah Wood™, Sandalwood Vetiver Opulent™.

The Excellence of Opulent® and Exclusivity of Ingredients

Opulent® is a designation granted only to the highest-quality natural ingredients, ensuring purity, traceability, and unmatched brilliance.

Caron La Collection Merveilleuses: The Atmah Eau de Parfum is available in 30mL priced at ¥27,500, 50mL at ¥37,400, and 100mL at ¥52,800 (tax included). A refill of 100mL is available for ¥40,700.

Exclusive POP-UP EVENT

Join us at the Isetan Shinjuku Store, Main Building, for a special pop-up event celebrating the launch of Atmah from March 4th to 17th. Customers who purchase Caron products worth ¥25,300 (tax included) will receive a mini size (5mL) of Atmah, while supplies last. Plus, enjoy live bottle engraving services on select dates!