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Matsukiyo CONCRED Unveils New Out-Bath Series

Matsukiyo CONCRED, a beauty brand under the Matsukiyo Cocokara & Company, is set to launch its latest out-bath hair care series, "High Intensive Care," featuring a hair mist and a hair serum designed to cater to varying hair needs. Available starting September 11, the products will be sold nationwide at over 3,500 Matsumoto Kiyoshi and Cocokara fine stores, as well as online.

The High Intensive Care Series

Building on its successful launch this spring, the new series aims to provide effective hair care solutions while being easily accessible to consumers. The concept behind the "High Intensive Care" series is inspired by skincare practices; just as people care for their skin post-cleansing, the same diligence should extend to hair care after washing.

The formulation is carefully designed to deliver functional ingredients directly to freshly washed hair, ensuring that the potency of active ingredients is maintained. Each product is tailored for use on its own, but they also work harmoniously when used together, boosting confidence in one’s natural hair texture.

The hair mist features a unique infusion of Urea and Elkapetone, while the straight hair serum incorporates the next-generation salon ingredient, Tostear.

Both products embrace the existing radiant bloom note fragrance, enveloping hair care routines in a refreshing scent that exudes confidence and sophistication.

Product Details

Texture Correcting Hair Mist

Matsukiyo CONCRED High Intensive Care Silky Moisture 1% Concentration Hair Mist

• - Size: 100mL
• - Price: ¥1,980 (tax included)

The two-layered hair mist is infused with 1% Urea and Elkapetone, designed to transform rough, unmanageable hair into soft, sleek strands. This innovative product can be used both in-shower (in-bath) and after showering (out-bath).

Key Ingredients:

1. Urea: Known for its moisturizing properties, it penetrates into the hair structure to provide hydration and internal flexibility.
2. Elkapetone: A trending salon ingredient that smoothens hair cuticles, providing a light and sleek finish.

Straight Hair Serum

Matsukiyo CONCRED High Intensive Care Straight 5% Concentration Hair Serum

• - Size: 100mL
• - Price: ¥1,980 (tax included)

This hair serum contains 5% Tostear, a groundbreaking ingredient in the salon industry. It penetrates deep into the hair to address curl and frizz, guiding the hair towards neat and tidy perfection.

Key Benefits:

1. Tostear: This unique ingredient creates cross-linking within the hair, effectively reducing frizz and smoothing out irregularities.
2. pH Adjustments: The serum maintains an optimal pH level of 6 to ensure hair health while enhancing ingredient absorption.
3. Silicone Balance: Specially selected silicones provide manageability, making hair smooth and supple without compromising health.

Application Guidelines

For the Hair Mist:

• - In-Bath: Apply to damp hair before treatment, and rinse out.
• - Out-Bath: Apply to towel-dried or dry hair before styling.

For the Straight Hair Serum:
Simply apply to damp hair, focusing on areas needing definition and control.

As Matsukiyo CONCRED continues to innovate, this new release reflects its commitment to high-quality hair care solutions. For more information or inquiries, their customer support hotline is available at 0120-845-533, open daily from 9 AM to 10 PM.

Whether looking to enhance your natural texture or desire a sleek, polished look, the "High Intensive Care" series promises superior results crafted for individual hair needs.