#Japan #Tokyo #Northman #Hokkaido Sweet #Chushuan

Northman Opens at JR Tokyo Station

In a lovely twist for sweet enthusiasts, the renowned Hokkaido specialty, Northman, is set to debut its first stand-alone store outside Hokkaido. Located within one of Japan's busiest transit hubs, JR Tokyo Station, this limited-time store will open on April 24, 2026, operating until mid-September. The concept behind Northman originates from the long-standing traditions of Sapporo Chushuan, a confectionery manufacturer founded in 1921.

A Sweet Historical Overview

Northman, also known as Nørthman, is an iconic pastry that has charmed the palates of Hokkaido residents for decades. This sweet treat is characterized by its flaky pastry layered with smooth, sweetened red bean paste made from local Hokkaido adzuki beans. Having been available since 1974, Northman's blend of eastern and western flavors uniquely represents a fusion of culinary heritages across Japan.

Exciting New Variants

At the Tokyo Station outlet, visitors will not only get to enjoy the classic Northman but will also be treated to the newly introduced Namanoresuma, which features a rich and fluffy cream reminiscent of the traditional dessert while enhancing its delightful taste. New this season is the Namanoresuma Matcha, which merges a subtly bitter matcha filling with a light and creamy texture, designed to further enhance the flavorful experience.

Customers frequenting this bustling station, whether during daily commutes, travel, or business trips, are encouraged to pop in for a rich taste of Hokkaido. The store will cater to all with its extended hours from 7:00 AM to 10:00 PM, ensuring access to delightful indulgences throughout the day.

Special Promotions

As an added incentive, the first customers to make a purchase at Northman JR Tokyo Station will receive a limited edition Northman Original Sticker. With a limit of one per transaction, these charming keepsakes are available while supplies last, promising to add a touch of joy to the experience.

The Legacy of Northman

The creation of Northman was inspired by the ‘pai manjuu’ found in Yokohama's Chinatown, which the brand's founders modified using local ingredients. The secret to its flaky texture lies in the meticulously prepared 500-layer pastry dough, requiring shrewd temperature management for optimal results. The red bean paste has been crafted with utmost care, ensuring a perfect match for the pastry and cream; it involves removing the skin from the fresh adzuki beans to achieve an incredibly smooth filling.

Moreover, with over 5 million pieces sold since launching the Namanoresuma in 2022, this product has achieved cult-like status in Hokkaido, with people flocking to its stores to grab a piece of this beloved confection.

New Products from Northman

In conjunction with the original offerings, the shop will present:

• - Namanoresuma Matcha: Featuring a delicate matcha bean filling and rich matcha cream, perfectly balanced for a delightful experience.

Price: 1,580 JPY for 4 pieces
Shelf Life: 3 days, must be kept refrigerated

• - Namanoresuma: Enriched with Hokkaido milk cream, transforming the beloved original into a luxurious bite.

Price: 1,280 JPY for 4 pieces
Shelf Life: 3 days, must be kept refrigerated

• - Namanoresuma Chocolate: Filled with smooth chocolate paste and topped with airy chocolate cream, this variant also includes crunchy chocolate chips for delightful texture.

Price: 1,580 JPY for 4 pieces
Shelf Life: 3 days, must be kept refrigerated

Conclusion

The Northman store at JR Tokyo Station is poised to bridge the gap between traditional Hokkaido flavors and the vibrant Tokyo food scene. As both a destination for locals and tourists alike, this limited-time store promises to deliver not only sweet treats but also the heritage of Japanese patisserie that has stood the test of time. Given its limited nature, it is advised for patrons to arrive early, as some products may sell out quickly due to high demand.

For more information, visit the official site at Northman Hokkaido.

Company Information

Chushuan Co., Ltd. continues its culinary journey since 1921, crafting traditional and innovative confectionaries that resonate with sweet lovers. With its history and a commitment to quality, it remains an emblem of Hokkaido’s rich confectionery culture.