Swiftly Strengthens Leadership with New Appointments of CFO and COO to Drive Retail Innovation
In a significant move poised to enhance its strategic direction, Swiftly, a prominent player in retail technology solutions, has recently welcomed Keith Kirk as Chief Financial Officer and Anthony Viglietti as Chief Operating Officer. This announcement, made on February 18, 2025, highlights the company's commitment to fostering innovation and growth within the retail sector, particularly for regional and independent retailers.
Keith Kirk, who joins after serving as Vice President of Finance at Instacart, brings a wealth of experience to Swiftly. His previous roles include Senior Vice President, Finance, and Chief Accounting Officer at Postmates, where he successfully led the finance department. Kirk's extensive background also includes senior positions at OpenTable and Sitecore, alongside over a decade of expertise gained at PwC. His appointment comes at a critical time as Swiftly seeks to amplify its impact on brick-and-mortar retailers by providing advanced shopper engagement technologies.
In his statement, Kirk noted, "Swiftly is on the leading edge of transformation in the grocery industry. By offering regional and independent retailers technology comparable to major players, we create significant opportunities for growth. The mission of Swiftly to empower retailers in the digital space was a major factor in my decision to join the team. I look forward to leveraging my experience to help guide Swiftly through this transformative period."
Anthony Viglietti, whose background encompasses over two decades in financial and operational roles, adds further strength to the leadership team. Previously, he served as President at TheSkimm, where he oversaw substantial growth and managed turnaround strategies. His former experience includes leadership roles at Univision Communications, managing revenue streams of over $3 billion, as well as positions at Viacom and The Walt Disney Company.
Viglietti expressed enthusiasm about joining Swiftly, stating, "My time with media organizations taught me the importance of diversifying growth strategies, which will be invaluable not just for Swiftly but also for our clients aiming for similar trajectories. I’m excited to work with a team that is devoted to helping independent grocers grow through meaningful consumer engagement."
The addition of Kirk and Viglietti complements Swiftly's expanding executive team, which already includes notable leaders such as Chief Customer Officer Angee Walls, Head of Product Talia Nour-Omid, Chief Technology Officer Sean Turner, and Chief Commercial and Marketing Officer Alasdair James. Together, this team aims to craft innovative solutions that empower retailers.
Founded in 2018, Swiftly has established itself as a foremost provider of retail media and technology tools worldwide. The company focuses on helping brick-and-mortar retailers strengthen their customer relationships while offering brands the opportunity to deliver personalized content that drives sales. By harnessing advanced technology, Swiftly is reshaping the retail landscape, ensuring that even smaller players can compete effectively in an increasingly digital marketplace.
As Swiftly continues to implement its vision under this newly reinforced leadership team, the focus remains on creating dynamic solutions that support various retailers in enhancing their customer engagement and achieving sustainable growth. The future looks promising for Swiftly as it aims to lead this charge in retail innovation.
Keith Kirk, who joins after serving as Vice President of Finance at Instacart, brings a wealth of experience to Swiftly. His previous roles include Senior Vice President, Finance, and Chief Accounting Officer at Postmates, where he successfully led the finance department. Kirk's extensive background also includes senior positions at OpenTable and Sitecore, alongside over a decade of expertise gained at PwC. His appointment comes at a critical time as Swiftly seeks to amplify its impact on brick-and-mortar retailers by providing advanced shopper engagement technologies.
In his statement, Kirk noted, "Swiftly is on the leading edge of transformation in the grocery industry. By offering regional and independent retailers technology comparable to major players, we create significant opportunities for growth. The mission of Swiftly to empower retailers in the digital space was a major factor in my decision to join the team. I look forward to leveraging my experience to help guide Swiftly through this transformative period."
Anthony Viglietti, whose background encompasses over two decades in financial and operational roles, adds further strength to the leadership team. Previously, he served as President at TheSkimm, where he oversaw substantial growth and managed turnaround strategies. His former experience includes leadership roles at Univision Communications, managing revenue streams of over $3 billion, as well as positions at Viacom and The Walt Disney Company.
Viglietti expressed enthusiasm about joining Swiftly, stating, "My time with media organizations taught me the importance of diversifying growth strategies, which will be invaluable not just for Swiftly but also for our clients aiming for similar trajectories. I’m excited to work with a team that is devoted to helping independent grocers grow through meaningful consumer engagement."
The addition of Kirk and Viglietti complements Swiftly's expanding executive team, which already includes notable leaders such as Chief Customer Officer Angee Walls, Head of Product Talia Nour-Omid, Chief Technology Officer Sean Turner, and Chief Commercial and Marketing Officer Alasdair James. Together, this team aims to craft innovative solutions that empower retailers.
Founded in 2018, Swiftly has established itself as a foremost provider of retail media and technology tools worldwide. The company focuses on helping brick-and-mortar retailers strengthen their customer relationships while offering brands the opportunity to deliver personalized content that drives sales. By harnessing advanced technology, Swiftly is reshaping the retail landscape, ensuring that even smaller players can compete effectively in an increasingly digital marketplace.
As Swiftly continues to implement its vision under this newly reinforced leadership team, the focus remains on creating dynamic solutions that support various retailers in enhancing their customer engagement and achieving sustainable growth. The future looks promising for Swiftly as it aims to lead this charge in retail innovation.
Topics Consumer Technology）
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