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Discover the Joy of Land Cruiser & Coffee #3

The Toyota Motor Corporation is thrilled to announce the upcoming event, LAND CRUISER & COFFEE #3, scheduled for November 3, 2025. This special event aims to bring together Land Cruiser enthusiasts in a vibrant community setting, allowing fans to enjoy an engaging experience while connecting with one another.

This year's Land Cruiser & Coffee event is unique; it will not only welcome dedicated Land Cruiser owners but also attendees from the Japan Mobility Show. This inclusivity ensures that everyone can appreciate the fascinating world of Land Cruisers, whether they are long-time enthusiasts or newcomers.

What is Land Cruiser & Coffee?

Land Cruiser & Coffee is an event organized by the official Land Cruiser fan community, known as the Land Cruiser Base Community. It is designed to foster connections among Land Cruiser fans, allowing them to share experiences and discover various ways to enjoy their beloved vehicles.

The atmosphere is welcoming, catering to everyone from die-hard vintage enthusiasts to those recently introduced to the Land Cruiser brand. With coffee in hand, attendees can engage in insightful conversations and learn from one another about anything and everything related to Land Cruisers.

Highlights of the Event

This year’s event promises an array of exciting activities and exhibits that enhance the Land Cruiser experience:

1. Land Cruiser & Coffee Experience

Attendees will have the opportunity to enjoy expertly crafted coffee while discussing their Land Cruiser experiences. A renovated American vintage trailer, an Airstream, will be on-site, pulled by a Land Cruiser 70. The menu features latte-style drinks and hand-dripped coffee that fans can savor while immersing themselves in enriching conversations about Land Cruisers.

2. Land Cruiser Life Experience Exhibit

Participants can share and showcase memories with their Land Cruisers through augmented reality (AR) displays. Over 50 Land Cruiser owners will present their unique relationships and stories, offering insights into the diverse ways people cherish their vehicles.

3. Special Talk Sessions

A series of five exclusive talk sessions will feature notable figures such as the Chief Engineer of Land Cruiser, Seiya Uchiyama, and Land Cruiser Base Ambassador, Sadataka Koyari. Discussions will cover the history and development of the series, as well as what the future holds for these beloved vehicles. Attendees can gain insider perspectives that are unique to this event.

4. Exclusive Land Cruiser Displays

Guests can explore special Land Cruiser exhibits, showcasing rarely seen models and parts. Highlights include the very first Land Cruiser, the BJ, from 1951, and various components integral to the enduring Land Cruiser 70 model.

5. Land Cruiser Merchandise Sale

To complete the experience, attendees can browse a selection of official Land Cruiser lifestyle items designed to embody the spirit of freedom associated with the brand. These curated items provide fans an opportunity to enhance their Land Cruiser lifestyles even further.

Event Information

• - Date & Time: November 3, 2025 (Monday, National Holiday) from 10:00 AM to 5:00 PM
• - Venue: Tokyo Big Sight, East Hall Outdoor Temporary Parking (3-11-1 Ariake, Koto City, Tokyo)

With numerous programs available, this event is an unmissable opportunity for Land Cruiser lovers and those eager to learn more about this iconic vehicle. We invite everyone to join us and experience the excitement firsthand!

For more details and to register, please visit our official event page: LAND CRUISER & COFFEE #3 Japan Mobility Show.