#United States #Ann Arbor #healthcare analytics #Springbuk #Truven

Truven's Strategic Move in Healthcare: Acquiring Springbuk

A Bold Step Towards Better Healthcare Solutions

In a significant development in the healthcare analytics landscape, Truven by Merative has announced its acquisition of Springbuk, a leading health intelligence platform tailored for employers and their advisors. This strategic acquisition aims to enhance the capabilities of Truven's existing portfolio, which already supports a diverse array of over 7,500 small and mid-sized employers alongside major players like Fortune 100 companies and top U.S. health plans.

The Importance of Employer-Sponsored Healthcare

Employer-sponsored healthcare often ranks as the second largest expense for companies, trailing only behind the costs of goods and services. With healthcare costs consistently on the rise, this acquisition comes at a crucial time. Over the past five years, the average premium for family coverage has surged by 24%. The alliance between Truven and Springbuk reflects a shared vision to leverage data and analytics to identify meaningful insights that can aid businesses in their healthcare program decisions. This strategy is poised to help employers manage and potentially lower their rising healthcare costs.

The Power of Combined Solutions

Truven's robust solutions, especially its Health Insights program and MarketScan databases, join forces with Springbuk's Health Intelligence Platform and Activate Marketplace. This merger introduces several proven methodologies for managing healthcare data, focusing on efficacy and actionable insights that meet a wide range of employer needs:

• - Truven Health Insights: As a comprehensive data management and analytics solution, it evaluates benefits program performance for major U.S. employers, advising clients on optimizing healthcare spending and enhancing overall health outcomes.
• - Truven MarketScan Databases: This rich repository of research-grade real-world data is a vital resource for top pharmaceutical companies and academic institutions. It enables clients to generate conclusive evidence efficiently, supporting informed decision-making.
• - Springbuk Health Intelligence Platform: This user-friendly, cloud-based solution offers rapid insights to benefits leaders, empowering over 7,500 employers to effectively address complex health benefits queries.
• - Springbuk Activate Marketplace: Employers gain access to partners tailored to their populations' specific health needs, facilitating savings and engaging programs in one streamlined platform.

Shared Goals for Employee Wellbeing

The executive leadership of both companies emphasizes their united goal: to tackle soaring healthcare costs and improve the efficiency of benefits programs. Marcy Tatsch, the Executive Vice President and General Manager of Truven, highlighted the powerful synergy of their combined offerings to meet a diverse range of employer requirements—whether they be small businesses seeking streamlined options or larger enterprises with complex analytics needs.

Looking Ahead

Joy Powell, CEO of Springbuk, reiterated the commitment to driving innovations that lead to improved health outcomes for employees. By integrating with Truven, Springbuk will now have access to extensive MarketScan data, industry benchmarks, and advanced analytics, gearing up to support more employers in maximizing their healthcare investments. The collaboration is poised to not only provide clarity in navigating healthcare decisions but also to assertively respond to pressing challenges in rising costs and program effectiveness.

With a legacy of over 40 years in healthcare analytics, Truven is well-equipped to leverage this merger as a means to enhance its service offerings further, ultimately aiming for better financial outcomes for employers and improved health outcomes for their employees. As the landscape of healthcare continues to evolve, the integration of these two industry leaders marks a pivotal moment in the pursuit of smarter, data-driven healthcare solutions.