#Japan #Shinjuku, Tokyo #KUZEN #LINE marketing #BOXIL Rankings

KUZEN Earns Top Rankings in LINE Marketing Tools

KUZEN, a LINE marketing tool developed by Kuzen Co., Ltd., is proud to announce that it has won first place in both the general and SME categories in the "2026 First Half BOXIL Request for Materials Ranking" hosted by Smart Camp, Inc. Since its initial win in the latter half of 2025, this marks the second consecutive award for KUZEN. Furthermore, the implementation companies have surpassed 700, indicating growing interest from businesses seeking LINE marketing support.

Understanding the BOXIL Request for Materials Ranking

The BOXIL Request for Materials Ranking is created based on the number of requests for materials made by users on the SaaS comparison site, BOXIL. The ranking for the first half of 2026 was determined from requests submitted between January 1 and May 31, 2026. KUZEN was selected for the first place in the general category for having the highest number of requests during this period. The SME category award recognizes the service with the most requests from users belonging to companies with less than 1,000 employees.

For more details, you can check the official site: BOXIL Ranking

Why KUZEN Achieved Two Consecutive Awards

With increasing regulations on third-party cookies and heightened privacy awareness, companies are now challenged to leverage their own data effectively. This has led to a surge in interest towards KUZEN, which specializes in utilizing 1st Party data focused on LINE marketing. This interest is reflected in KUZEN’s successful repeat win. The platform goes beyond mere "message delivery" and is designed to contribute directly to enhancing sales and LTV through impactful LINE marketing that businesses of all kinds have begun to trust.

1. Effective Use of 1st Party Data for Revenue Generation

KUZEN integrates with Customer Relationship Management (CRM) systems, facilitating personalized delivery based on user attributes, such as customized rich menu options. The focus on enhancing user engagement through the utilization of a company's own 1st Party data, rather than relying on cookies, has drawn attention from numerous marketers.

2. Functionality that Directly Improves Outcomes

KUZEN’s features, such as real-time reminder notifications preventing cart abandonment on e-commerce sites, remarketing campaigns based on browsing behaviors, and step marketing linked to actions like store visits or purchases, have consistently garnered positive reviews. This reflects KUZEN's capability to not only provide tools but also contribute to business KPIs, such as revenue and LTV, which is highly appreciated by various industries.

3. AI-Powered Support for All Resources

Leveraging a vast reservoir of data, KUZEN uses generative AI to analyze customer insights, automatically determining the best content, timing, and channel for personalized communications. This significantly alleviates the operational burden on marketing teams. Additionally, KUZEN provides a comprehensive support system that includes assistance in planning strategies, scenario creation, creative production, and effect verification, catering to both small businesses lacking dedicated marketing personnel and large enterprises with expansive initiatives. The knowledge gained from supporting over 700 diverse implementations has strengthened the quality of services offered, forming the backbone of its consecutive award-winning title.

Future Prospects for KUZEN

Since its inception, Kuzen Co., Ltd. has operated under the product vision of providing a concierge experience for all individuals. Nowadays, businesses require more than just straightforward marketing to sell; they need "concierge marketing" that tailors to individual customers, deeply understanding and delivering optimal experiences.

Motivated by this second consecutive accolade, KUZEN will continue its commitment to ongoing product evolution and enhancing support systems, aiming to provide businesses with reliable marketing foundations that foster deep connections with each customer while generating tangible results.

About KUZEN

KUZEN is a customer engagement platform designed to maximize marketing effectiveness and improve operational efficiency. It features seamless integration with external CRM and MA tools, along with robust operational support, having been adopted by over 700 companies across various sectors. In the 2025 second half BOXIL request rankings, it achieved top positions in general, large enterprises, and SMEs (three crown awards), and was recognized as a "Leader" in the ITreview Grid Award 2026 Spring, showcasing the high level of support it has received from external evaluations.

For additional information, visit KUZEN's official page: KUZEN
For service inquiries, contact: [email protected]

Press Contact

Kuzen Co., Ltd.
PR Representative: Gyoda
Email: [email protected]

Please note that all company and service names mentioned in this press release are trademarks or registered trademarks of their respective owners.