Discover the Magical World of 'Sumikko Gurashi' with New Campaign Featuring 'Tenshi and Akuma no Shippozu'

Dive into the World of 'Sumikko Gurashi' This Summer

From August 1 to September 30, 2023, fans of the beloved character group 'Sumikko Gurashi' are invited to the 'Sumikko Gurashi Play Studio' for an exciting new campaign themed around 'Tenshi and Akuma no Shippozu'. Hosted by Bandai Namco Experience, this event spans across all four locations of the play studio, allowing everyone to experience the enchanting universe of Sumikko Gurashi.

What is 'Tenshi and Akuma no Shippozu'?

The term “Shippozu” refers to characters that are part of Sumikko Gurashi's lineup, specifically 'Ebi Ten no Shippo', 'Ebi Fry no Shippo', and 'Aji Fry no Shippo'. This new theme brings a playful twist, featuring these adorable characters dressed in angelic and devilish costumes that fans are sure to love.

Exciting Activities at the Play Studio

The 'Sumikko Gurashi Play Studio' will offer three fun-filled activities to celebrate the 'Tenshi and Akuma no Shippozu' theme:

1. Quiz Rally
Participate in the Quiz Rally and answer all questions correctly to earn special 'Tenshi' and 'Akuma' supporter stickers. Show your allegiance by placing them on the studio's support board and let everyone know which group you prefer!

2. Exclusive Postcards
Each child that utilizes the play studio will receive a limited-edition postcard featuring the 'Tenshi and Akuma no Shippozu' theme design. Two versions are available, 'Tenshi version' and 'Akuma version', randomly given to visitors while supplies last.

3. Photo Spots
Don’t forget to snap some cute memories at special photo spots designed for this theme! You can even borrow a pair of 'Shippozu' headbands to enhance your photos and make them even more delightful!

Additionally, the retail section will feature a variety of merchandise related to the Shippozu theme. Customers spending over 1,100 yen on Sumikko Gurashi products will also receive a limited-edition hologram badge themed after 'Tenshi and Akuma no Shippozu'. Don’t miss out on this chance to collect unique goodies!

What is the 'Sumikko Gurashi Play Studio'?

The play studio is a cherished venue where visitors of all ages can immerse themselves in the captivating world of Sumikko Gurashi, originally born from the concept 'Koko ga Ochitsukun desu' in 2012. With features like slides, ball pits, and imaginative play spaces themed around shopping and cooking, children can engage in various activities. The facility allows for unique experiences, including plush toy photography and dollhouse play, ensuring that families create lasting memories together.

Who Are the Sumikko Gurashi Characters?

Sumikko Gurashi characters showcase a uniquely endearing range that appeals to diverse audiences. Their slightly negative and surreal take on life resonates widely, with fans often identifying with their tendencies to seek out quiet corners in public spaces. This charm has contributed to the lasting popularity of the brand.

For the most up-to-date information on Sumikko Gurashi, visit the official sites:

Learn more about the 'Tenshi and Akuma no Shippozu' theme at: