2U Announces Meghan Rodgers as Chief Marketing Officer
2U, a renowned player in the education technology sector, has made headlines with the announcement of Meghan Rodgers taking on the role of Chief Marketing Officer (CMO), starting July 14, 2025. With a rich background of over 20 years in marketing and operations within the education and media landscape, Rodgers aims to enhance brand development, accelerate digital transformation, and implement strategies that drive both growth and innovation for the organization.
In her new position, which falls under the leadership of CEO Kees Bol, Rodgers will oversee 2U's global marketing and enrollment teams. Her goal will be to align these divisions towards a singular aim: connecting learners with the educational opportunities they need while facilitating a smooth journey from initial interest to enrollment.
"The higher education sector is currently experiencing a remarkable transformation. Institutions are in need of partners who can help them navigate the complexity and competition present in their environments, and I believe 2U is uniquely positioned for this task," said Bol. He expressed his excitement regarding Rodgers joining the team, noting her perfect blend of marketing acumen and operational know-how that could be instrumental for both the partner institutions and the learners they cater to.
Rodgers previously held the position of Chief Growth Officer at Nexford University, where she was crucial in advancing global expansion, forming strategic partnerships, and enhancing enrollment services. Before Nexford, she assumed several senior leadership roles within Strategic Education, Inc. (SEI). Noteworthy accomplishments include her tenure as CMO and Senior Vice President of Strategic Operations at Strayer University and as CMO of the Jack Welch Management Institute (JWMI) – an online MBA program. During her impactful career at SEI, she successfully led a brand revitalization of Strayer University, marked by eight consecutive quarters of enrollment growth following the pandemic.
Additionally, her influence expanded JWMI's reputation in the online MBA market, garnering recognition while expanding its reach.
Rodgers articulated her respect for 2U and its commitment to elevating access to high-quality online education. "2U’s dedication to continuous innovation across its marketing strategies and student support services resonates with the current needs of educational institutions striving to thrive in a competitive landscape," she stated. She expressed her eagerness to contribute to the ongoing efforts to achieve better educational outcomes and broaden the reach of 2U.
Earlier in her professional path, she amassed experiences at the Travel Channel and Discovery Communications (now under Warner Bros. Discovery), where she focused on international strategy, finance, and business development. For her contributions to the industry, she received the Women in Cable Telecommunications Emerging Leader award.
Rodgers holds an MBA from Harvard Business School and a B.S. in Accounting from Miami University in Ohio. Beyond her career in marketing and operations, she is also dedicated to philanthropy, currently presiding over the National Collegiate Cancer Foundation, which has provided scholarships and educational resources to over 800 young adults impacted by cancer.
Bol underscored the significance of Rodgers’ appointment in accentuating 2U's ongoing status as an innovator in education marketing for nearly two decades. "Her extensive experience will bolster our capabilities to deliver unparalleled marketing efficacy and enrollment success as we continue to improve access to transformative education with our esteemed partner institutions."
In summary, Meghan Rodgers’ appointment as CMO signals a pivotal moment for 2U as it seeks to strengthen its market position and continue its mission of making high-quality education accessible to all. This transition not only emphasizes the company's adaptability amidst changing educational landscapes but also reflects its commitment to driving impactful change in the realm of online learning.
For more information about 2U and its extensive offerings in education technology, visit
2U.com.