#United States #New York City #AI Marketing #Persado #FinovateFall

Persado's Impact at FinovateFall 2025

On September 8, 2025, Assaf Baciu, President and Co-founder of Persado, will be speaking at the prestigious FinovateFall conference held in New York City. This event highlights pioneering fintech solutions and serves as a platform for leading innovators in the finance and banking sectors.

What to Expect from Persado

Persado, well-known for its cutting-edge AI-driven content compliance and performance solutions, has garnered a spot among the finalists for the Best RegTech Solution at the 2025 Finovate Awards. Their latest product, Marketing Compliance AI, integrates marketing technology (MarTech) with regulatory technology (RegTech), streamlining the creation of compliant and effective customer communications.

The company’s intelligent platform aims to resolve regulatory compliance challenges swiftly, offering retail banks and credit unions a significant advantage. With the capacity to reduce legal review times by up to 90% and accelerate campaign cycles by 80%, Persado empowers financial institutions to engage more efficiently with their clients and adapt swiftly to the ever-changing market landscape.

The Power Panel Session

During a panel titled "Power Panel: Getting Beyond the Hype — How can financial services providers harness AI, GenAI, Agentic AI to make or save money?", Baciu will join other industry leaders, including representatives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo. The discussion, moderated by Jason Henrichs, CEO of Alloy Labs, will explore the vast potential of AI in transforming financial services.

The panel is set to provide insights into maximizing opportunities using AI, developing an assurance framework to mitigate unintended consequences, and why there’s no better time than now to engage with these technologies.

Importance for Financial Institutions

Financial service providers, analysts, and media representatives should seize the opportunity to attend Baciu's session. Persado’s technology not only helps in rapidly generating and optimizing high-quality, compliant content for multiple channels such as email, websites, SMS, social media, blogs, and newsletters but also significantly enhances user engagement. Historically, eight out of the ten largest U.S. banks have utilized Persado to craft personalized, compliant content, proving its effectiveness in facilitating customer acquisition and retention efforts.

Event Details

• - Where: FinovateFall Conference, The Marriott Marquis Times Square, New York City
• - When: September 8, 2025, from 4:35 PM to 5:10 PM | Meetings on the 8th and 9th

To learn more about how Persado creates personalized experiences while ensuring compliance and effectiveness at scale, visit their financial services page. Those interested in a deeper engagement can reach out directly for appointments during the conference.

About Persado

Founded with the vision to revolutionize marketing through AI, Persado has made significant strides in various industries, including finance, retail, travel, and telecommunications. Their platform has been adopted by leading brands like Ally, Chase, Lending Club, NatWest, and Verizon to engage consumers at various touchpoints effectively. With access to a vast dataset of interactions and transactions from over 1.2 billion consumers, Persado refines the language and emotional appeal of its communications, driving impactful business results for marketing professionals.

For further information on Persado, follow them on LinkedIn or check their official website.