MarketFully Appoints Mathieu Champigny as CEO to Drive Growth Phase

MarketFully Appoints Mathieu Champigny as CEO



MarketFully, a leader in multilingual and multicultural content marketing technology, announced the appointment of Mathieu Champigny as its new Chief Executive Officer (CEO) on April 30, 2026. This strategic move comes at a pivotal time for the company, as it aims to accelerate its growth in the realms of social content and AI-driven marketing.

Champigny brings over 25 years of executive leadership experience in marketing technology, content production, and AI platforms. He possesses a proven track record of building and expanding private equity-backed businesses, both organically and through mergers and acquisitions. MarketFully's choice to name Champigny as CEO underscores its commitment to finding a leader who excels at the intersection of agency services, AI SaaS platforms, and global marketing—areas where MarketFully operates.

Before joining MarketFully, Champigny served as the CEO of CoCreativ, a private equity-backed creative production group that includes Industrial Color, Globaledit, and Smashbox Studios. At CoCreativ, he was responsible for a diverse portfolio that integrated a B2B SaaS platform for business content management (Globaledit) with high-volume content agency operations. This role provided him with direct experience managing the convergence of technology and services, a core aspect of MarketFully's business model.

Additionally, Champigny has held interim CEO roles in the private equity sector, recently leading a swift operational restructuring to stabilize the business and successfully complete a funding round. His career encompasses both early-phase value creation and growth acceleration, which aligns perfectly with the current needs of MarketFully.

Champigny's appointment comes after MarketFully has engaged in a series of strategic acquisitions, including KeyContent, GetGloby, and The Social Element, enhancing its capabilities in multilingual content creation, AI-powered transcreation, and global social media marketing. Champigny’s immediate focus will be to integrate these assets into a cohesive commercial and operational platform while driving revenue growth across MarketFully's enterprise client portfolio.

Tony Abena, Chairman of MarketFully, commented on the significance of this leadership change: “Mathieu’s leadership style and deep industry knowledge make him the ideal choice to steer MarketFully in its next phase of growth. I am confident he will build upon our solid foundation and continue positioning MarketFully as a trusted partner for clients in key geographical regions and vertical sectors.”

When expressing his enthusiasm about joining the company, Champigny stated, “I am thrilled to join MarketFully at such an exciting time. The company operates in a sector being transformed by AI and has developed a platform with an unmatched competitive edge. I have dedicated my career at the intersection of content, technology, AI, and global marketing, and what this team has created is truly exceptional. The company culture, client commitment, and proven results are genuinely impressive, and I look forward to working with this talented team to accelerate growth and deliver extraordinary value to our clients.”

Rich Erickson, CEO of Lightview Capital, also expressed optimism about Champigny's appointment, stating, “MarketFully has built an exceptional reputation for delivering impactful global content marketing solutions, and we are excited about what the future holds under Mathieu's leadership. His proven ability to scale organizations and drive growth aligns perfectly with our vision for the future of MarketFully. We look forward to supporting Mathieu and the team in this new chapter.”

About MarketFully


MarketFully is a multilingual content marketing solution designed to facilitate effective content marketing tailored to each language, culture, and market, focused on global and multicultural audience segments. The company combines an AI-driven multilingual content platform with human expertise in intelligence, adaptation, and content distribution to create authentic connections and measurable marketing outcomes.

About Lightview Capital


Lightview Capital is a growth-oriented private equity firm specializing in partnering with leading technology and business services companies. With a founder-centric and hands-on approach, Lightview works closely with CEOs and management teams to accelerate growth, scale operations, and build strong, lasting businesses.

Topics Business Technology)

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