Exciting Launch of GW HOME: New Furniture Store Coming to Downtown Detroit

Gardner White to Unveil GW HOME in Detroit

In an exciting development for the retail landscape in Detroit, Gardner White, the premier furniture and mattress retailer in Michigan, has announced the launch of its new brand concept, GW HOME. This innovative store will make its debut in Spring 2025 at 1201 Woodward Avenue, right across from Hudson's Detroit, marking a significant return of the company to downtown Detroit, where they originally established their first store over a century ago.

A New Concept in Home Furnishing

The GW HOME store will feature a sprawling 15,000 square feet over three levels, offering a carefully curated selection of stylish furniture, home décor, art pieces, accessories, and unique gifts. This new venture represents Gardner White's commitment to providing high-quality home furnishing solutions, tempered with a fresh, fashionable approach.

Rachel Stewart, CEO of Gardner White, expressed enthusiasm for opening GW HOME in the heart of the city, emphasizing the company’s dedication to supporting local communities and maintaining its roots in Detroit. This location will become the company's 14th store in Michigan, further solidifying its reputation as a trusted name in the furniture industry.

Community and Collaboration

Gardner White's commitment extends beyond mere retail; it encompasses engagement with the community. The company intends to collaborate with local artisans to create unique offerings that reflect Detroit's vibrant culture. This philosophy is evident in the store's planned events, which will include community gatherings and celebrations, creating delightful experiences for visitors.

Gardner White has a rich history within Detroit, where it was first established in 1912. Their legacy includes being the present sponsor of America's Thanksgiving Parade and the official furniture and mattress store for the Detroit Lions. As the company re-establishes its presence downtown, Mayor Mike Duggan has welcomed the announcement, recognizing the significance of local businesses in revitalizing the shopping district.

“As a Michigan brand, we are truly excited to re-engage with our roots in this remarkable city,” said Stewart. The plan for the new store aligns perfectly with Detroit's ongoing efforts to create a vibrant downtown atmosphere.

Premium Brands and Local Flare

At GW HOME, customers can expect to find a range of premium brands, including Bernhardt, Rowe, and Tempur-Pedic, as well as locally manufactured goods. The focus on both quality and local sourcing highlights Gardner White’s commitment to being a community-oriented retailer.

Not just a furniture store, GW HOME aims to embody a lifestyle destination where new ideas flourish. Regularly scheduled community events will ensure that the brand remains a constant presence in the lives of Detroiters, fostering a sense of belonging and community pride.

Grand Opening and Future Plans

The grand opening of GW HOME is highly anticipated, with further details regarding the celebration to be announced in the coming weeks. This launch represents not just a new retail space, but a renewed commitment to the city that Gardner White has proudly called home for over a century. The return is a beacon of hope for Detroit's retail sector, signaling ongoing growth and a commitment to community engagement.

As the launch date draws closer, excitement continues to build around how this new approach to home furnishing will resonate with Detroit's residents. Stay tuned for more information on the grand opening and community events planned at the new GW HOME store, as Gardner White continues to deepen its connection with the community it serves.