LIMI feu Store Reopening
2026-09-02 06:42:01

The Revamped LIMI feu Store at Isetan Shinjuku: A New Era of Fashion

LIMI feu Reopens at Isetan Shinjuku



The LIMI feu store located at Isetan Shinjuku has officially reopened as of September 2nd, presenting a fresh look that embodies the brand's unique punk style. Situated on the second floor in the TOKYO Closet section, the store features a visually striking design with pink grid patterns accented by silver, perfectly capturing the essence of LIMI feu.

As part of its grand reopening, the store unveils a selection from the highly anticipated LIMI feu Autumn/Winter 2026-27 collection. This preview consists of exclusive items that are sure to excite fans and fashion enthusiasts alike. Notably, the store will offer Isetan-exclusive products, further enhancing its unique shopping experience.

Exclusive Items Available


LIMI feu's reopening includes the launch of several limited-edition items:
  • - Check Shirt (Left) - ¥79,200 (Tax Included) - Exclusive to Isetan Shinjuku
  • - Long Check Shirt (Center) - ¥96,800 (Tax Included) - Exclusive to Isetan Shinjuku
  • - Check Skirt (Right) - ¥70,400 (Tax Included) - Exclusive to Mitsukoshi Isetan

These creations reflect designer Tomomi Yamamoto's vision of blending simplicity with individuality, creating garments that resonate with the wearer's unique identity.

Special Promotions


To celebrate the store's reopening, LIMI feu is offering a delightful gift with purchase. Customers who spend ¥33,000 or more will receive a complimentary original bag as a special novelty item. Please note that this offer is limited to one bag per customer and will be available until supplies last, so make sure to take advantage of this exciting promotion while you can.

Store Details


  • - Location: Isetan Shinjuku, Main Building, 2nd Floor, TOKYO Closet
  • - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
  • - Hours: 10:00 AM - 8:00 PM

The designer behind LIMI feu, Tomomi Yamamoto, began her fashion journey after joining Yohji Yamamoto Co., Ltd. Initially working as a pattern maker at the Y's Atelier, she established her brand in 2000 and officially rebranded as LIMI feu in 2002. Yamamoto's philosophy focuses on the beauty of simplicity and comfort, steering clear of excessive embellishments to create garments that blend seamlessly with the personalities of the wearers. Her designs embody a powerful and clean aesthetic, harmoniously combining striking lines with unique volume and draping.

For those who wish to stay updated with the latest trends and collections, be sure to follow LIMI feu on their official Instagram account @limifeu_official and explore their offerings on the official online store of THE SHOP YOHJI YAMAMOTO LIMI feu. Experience this new chapter of LIMI feu at Isetan Shinjuku and immerse yourself in a world where fashion meets individuality!


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Topics Consumer Products & Retail)

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