Polaroid Eyewear Becomes Official ATP Tour Partner Until 2027

Polaroid Eyewear Officially Partners with ATP Tour

The ATP Tour proudly announced that Polaroid Eyewear will serve as its official eyewear partner until 2027. This collaboration features prominent branding opportunities at various ATP events, aiming to enhance engagement with tennis fans worldwide.

Lorenzo Musetti as Brand Ambassador

In a significant move, ATP has named Lorenzo Musetti, one of tennis's rising stars, as the ambassador for Polaroid Eyewear in 2025. Currently ranked in the Top 20 of the ATP FIP rankings and holder of an Olympic bronze medal, Musetti symbolizes the new generation of Italian tennis players, fusing talent with a distinctive style. His role as the face of Polaroid's global campaign will intensify brand visibility through various events and promotions.

Exclusive Fan Experiences

Polaroid Eyewear's presence will be felt across numerous ATP tournaments, including high-profile events like the Mutua Madrid Open and the Internazionali BNL d'Italia. Here, fans can expect exclusive experiences that meld style and practicality. These interactions will feature dedicated branded spaces and engaging activities tailored for younger audiences. Moreover, ATP officials will sport Polaroid glasses during matches, further solidifying the partnership's visibility.

Visionary Collaboration

Daniele Sanò, ATP’s commercial director, expressed enthusiasm over this partnership, emphasizing the shared goal of connecting with tennis enthusiasts globally and fostering innovation in the sport. Alberto Macciani, Safilo Group's marketing director, remarked on the advantages gained from this global alliance, which not only amplifies the Polaroid Eyewear brand but also offers fans enhanced visual experiences during matches. Macciani stated: "We want everyone to enjoy a clearer and protected vision while watching tennis matches."

Musetti's Perspective

Lorenzo Musetti shared his excitement upon being appointed as Polaroid Eyewear's ambassador, remarking, "It’s an honor to represent Polaroid Eyewear as the global ambassador. Much like their glasses, my way of playing tennis merges style with practicality. The polarized lenses have particularly revolutionized how I see the game, especially on sunny days."

Conclusion

With Polaroid's innovative eyewear now at the forefront of the ATP Tour, this partnership looks to elevate both brands' presence in the sporting world, offering fans an opportunity to experience tennis like never before. Following a vision aligned with innovation, ATP Tour and Polaroid Eyewear are set for an exciting journey together over the coming years.