Wuliangye Achieves Global Recognition with 2025 EFQM Award for Excellence

Wuliangye's Commitment to Quality Recognized Globally

Recently, Wuliangye Yibin Co., Ltd., a leading name in the Chinese liquor industry, was honored with the 2025 EFQM Global Award. This accolade signifies an important milestone in the company's longstanding commitment to quality, reflecting its core philosophy of 'Harmony and Beauty.' The EFQM Global Award is recognized as one of the top three quality awards worldwide and is a benchmark for business excellence.

Throughout its history, especially since the 1980s, Wuliangye has implemented comprehensive quality management systems and adopted performance excellence frameworks, integrating quality management into its business strategies and operations. The recent assessment from EFQM highlighted Wuliangye’s exemplary performance in promoting a culture based on 'Harmony and Beauty' while balancing tradition and innovation. Additionally, the report commended the brand for its significant emphasis on Environmental, Social, and Governance (ESG) practices, showcasing its dedication to sustainable development.

With a robust integrated quality management system that monitors the entire industrial chain—from grain to liquor drop—Wuliangye has earned the highest accolade in Chinese quality management five times. The company has established the first state-of-the-art green factory within the spirit industry of China, further reinforcing its commitment to environmental protection and sustainability.

Moreover, Wuliangye's corporate culture, deeply rooted in its philosophy of 'Harmony and Beauty,' guides its development strategies, linking sustainability with cultural heritage. This year, over 200 companies globally competed for the EFQM Global Award, with only 14 receiving recognition, stressing Wuliangye's exceptional status in the spirit industry. According to Russell Longmuir, CEO of EFQM, Wuliangye stands out as the only company that achieved such a remarkable outcome within a year of adopting the EFQM model and RADAR logic.

At the recently held 2025 EFQM Sustainable Performance Conference and Award Ceremony in Spain, Wuliangye was additionally recognized for its efforts in enhancing corporate performance while concurrently supporting the UN's Sustainable Development Goals. As a leading force in the Chinese Baijiu industry, Wuliangye is dedicated to employing global excellence standards to drive management innovations and industrial modernization, contributing to the sustainable development of the global liquor industry.

With this achievement, Wuliangye continues to set high bars for quality, sustainability, and cultural value in the competitive liquor marketplace, ensuring that its legacy endures as it moves forward strategically into the future. The intersection of tradition, innovation, and environmental stewardship positions Wuliangye not only as a leader in its field but also as a proud representative of Chinese craftsmanship on the global stage.