#Japan #Tokyo #Global Daily #Cheng Spencer #Japanese Pharma

Enhancing Marketing Strategies in the Chinese-speaking Region

Global Daily Inc., a Tokyo-based company specializing in inbound marketing and promotions, is stepping up its efforts in the Chinese-speaking market, particularly in Taiwan. To navigate the complexities surrounding the promotion of pharmaceuticals and cosmetics within this regulated sector, they have recently formalized an advisory agreement with Cheng Spencer (鄭世彬), a leading expert in Japanese pharmaceuticals and cosmetics research. This collaboration is set to foster enhanced strategies starting in May 2026.

Understanding the Challenges in Pharmaceutical Promotions

The demand for Japanese pharmaceuticals and cosmetics remains robust among both foreign tourists and residents in Japan. However, marketing and promoting these products requires a nuanced understanding of Japan's Pharmaceutical and Medical Device Act (PMDA) as well as the various regulations across different countries related to pharmaceuticals and cosmetics.

Global Daily recognizes the need for high levels of specialist knowledge when addressing the expectations and requirements of each market. By bringing on board Cheng Spencer as an advisor—a professional well-versed in both Japanese pharmaceuticals and local regulations in the Chinese-speaking territories—Global Daily aims to provide its clients with highly accurate promotional solutions that adhere to compliance standards more effectively than ever before.

Strategic Initiatives

The collaboration with Cheng Spencer includes integrating his expert insights into the company's marketing solutions catered specifically for clients dealing with pharmaceuticals and cosmetics. Global Daily personalized plans based on each client's unique challenges, product characteristics, and target markets. Some of the initiatives include:

• - Crafting promotional strategies tailored for Taiwanese visitors, leveraging Cheng's knowledge in Japanese pharmaceuticals and health cosmetics to develop product websites (landing pages) and original columns.
• - Enhancing drug manufacturers’ promotional efforts by including Cheng’s expert recommendations in their communications, thus fostering better awareness and understanding among Taiwanese tourists visiting Japan.
• - Implementing special projects through Global Daily's media platform, JAPANKURU, which introduces and elaborates on products that align with market needs in Taiwan, paving the way for inbound purchases even before potential customers arrive in Japan.

Profile of Cheng Spencer

Name: Cheng Spencer (鄭世彬)
Title: Expert in Japanese Pharmaceuticals and Cosmetics / Translator for Japanese and Chinese
Hometown: Tainan City, Taiwan
Career Background: Since 2011, Cheng has been actively engaged in interviewing Japanese OTC pharmaceutical manufacturers, which led to the commencement of his writing career in 2012. He has published over 18 books, including titles such as Japan Voyage, Japanese Home Medicine, and Research on Japanese Drugstore Cosmetics. Cheng boasts experience overseeing and consulting for various pharmaceutical manufacturers and major drugstore chains in Japan, along with collaborations with local governments including Nara Prefecture and Niimi City in Okayama Prefecture.

About Global Daily Inc.

Founded in 2009 and located in Taito-ku, Tokyo, Global Daily Inc. specializes in inbound marketing, PR, and advertising agency services. They operate their own media outlets, JAPANKURU and korekoko, and offer multi-media solutions in collaboration with local overseas media.

Location: 4-8-1 Taito, Higashi Ueno, Taito-ku, Tokyo, 13th Floor TIXTOWER UENO
CEO: Yoshiharu Arai
Website: gldaily.com

About DAC Holdings

DAC Holdings, headquartered in Taito-ku, Tokyo, is an advertising agency with branches across 14 cities from Hokkaido to Okinawa. They handle comprehensive advertising, tourism advertising, recruitment ads, and inbound promotion. The company also actively participates in community revitalization projects, such as establishing the NIKI Hills Winery in Niki Town, Hokkaido, in 2015. The company boasts a workforce of 997 employees as of 2025.

Website: dac-group.co.jp