#Japan #Tokyo #Cosmetics #Halmek #Senior Skincare

Halmek Cosmetics Unveils Innovative Skin Care Solutions for Senior Women

For over 25 years, Halmek Cosmetics has been dedicated to tackling the skin concerns of senior women, primarily in their 50s and beyond. Recently, they have launched two groundbreaking products: the "Halmek Medical Water Cream Lotion" and the "Halmek Medical Power Wrapping Cream." These new products aim to cater specifically to the hydration and elasticity needs of aging skin, combining the deep moisture of a lotion with the nourishing oils found in creams.

The Development Journey

As skin ages, there is a significant decline in both moisture and oil, leading to dryness and a loss of elasticity. Recognizing this challenge, Halmek set out to disrupt conventional lotion formulations that typically lack oil content. After extensive research, the team developed the "Halmek Medical Water Cream Lotion," which successfully incorporates the moisture of a lotion with the nourishing properties of a cream by utilizing advanced emulsification technology. This allows the lotion to contain the oil equivalent of an entire cream, which provides essential ingredients for mature skin, such as sugar squalane and meadowfoam seed oil.

The second product, the "Halmek Medical Power Wrapping Cream," was designed to lock in moisture while promoting a firmer appearance. Feedback from monitoring trials highlighted the exceptional penetration and effectiveness of both products, leading to their commercialization.

Product Features

Halmek Medical Water Cream Lotion

• - Special Ingredient Composition: Infused with oil equivalent to a full cream, addressing the "evening dryness" many women experience as the day goes on.
• - Moisture Retention: The lotion gives a plump and resilient feel to the skin, ensuring rejuvenation even in the late hours of the day.

Halmek Medical Power Wrapping Cream

• - Enhanced Firmness: This cream focuses on countering skin deflation, particularly in the evening. The wrapping effect is fortified to provide lasting elasticity.

Usage Information

Halmek Medical Water Cream Lotion

• - Volume: 120ml
• - Price: 4,299 JPY (Tax Included)
• - Recommended Use: Approximately a 500-yen coin-sized amount, to be applied twice daily for about one and a half months.
• - Product Type: Quasi-drug

Halmek Medical Power Wrapping Cream

• - Volume: 30g
• - Price: 7,480 JPY (Tax Included)
• - Recommended Use: A pearl-sized amount, applied twice daily for 1.5 to 2 months.
• - Product Type: Quasi-drug

Insights from Product Development Lead

Mizuki Chikihata, the product development manager, shared insights into creating these innovative products. She emphasized that the lotion is designed to provide hydration and oil to aging skin, particularly during the crucial first step post-cleansing. The development process involved meticulous revisions based on consumer feedback, culminating in the launch of a lotion that not only hydrates but also delivers a unique experience of internal plumpness from within the skin.

About Halmek Cosmetics

Halmek has been a steadfast partner for aging skin for 25 years, developing an array of skin care products ranging from cleansers to serums. Their philosophy emphasizes honest cosmetics that prioritize sincere ingredient sourcing, alignment with diverse lifestyles, and the cultivation of youthful, radiant skin.

Halmek's extensive offerings include various consumer products that serve the needs of women over 50, helping them to maintain their beauty and confidence. Their flagship publication, the Halmek magazine, alongside a comprehensive catalog and online shopping platform, offers valuable insights on health, beauty, and lifestyle.

For more information, visit Halmek's Official Website.