Dhamani 1969's Luxurious Flagship Boutique Opens in Riyadh
Dhamani 1969 Unveils Its Flagship Boutique in Riyadh
Dhamani 1969 has officially opened its flagship boutique at the prestigious Solitaire in Riyadh, Saudi Arabia, marking a significant expansion for one of the world’s most esteemed family-run fine jewellery houses. Founded in 1969 by L. N. Dhamani, this maison has a rich legacy of craftsmanship, creativity, and an unwavering commitment to quality that has flourished through three generations. The opening of this boutique not only reflects Dhamani 1969's dedication to the Saudi market but also its promise to bring exceptional design and cultural expression to the heart of the Kingdom.
On October 8, 2025, the boutique opened its doors amid a high-profile launch event attended by His Highness Prince Khaled bin Alwaleed bin Talal Al Saud, as well as influential figures from various sectors, including long-standing clients, media representatives, and influential personalities. This grand celebration highlighted Dhamani 1969’s ongoing connections with its customers and affirmed its strategy to cater to the Kingdom's growing love for exquisite craftsmanship and artistic excellence.
At the core of Dhamani 1969 is its distinctive 'mine-to-finger' philosophy, which governs every step of its production process—from the sourcing and cutting of rare gemstones and diamonds to the meticulous in-house designing and crafting of each piece. This holistic approach results in jewellery that radiates authenticity, precision, and timeless artistry. The new Riyadh boutique seamlessly translates this ethos into one-of-a-kind creations, including exclusive collections such as the Dunes Collection. Inspired by the majestic sand dunes of Najd, this particular line captures the rich cultural essence of the Kingdom, utilizing sculptural designs and radiant stones that evoke the enchanting warmth and luminosity of the desert.
In line with its commitment to experiential luxury, Dhamani 1969 offers exclusive customized and bespoke jewellery options. Clients can schedule private consultations for monthly design sessions with Dhamani's talented Italian design team, who fly to Riyadh to collaborate on personalized pieces that reflect each client's unique story and aesthetic. This bespoke service signifies the merging of Italian craftsmanship with Dhamani's signature attention to detail, allowing clients to create jewellery tailored to their individual taste and significant life events.
During the launch event, many loyal clients were delighted to reconnect with the brand. One long-time customer expressed her excitement about Dhamani 1969's establishment in Saudi Arabia, sharing how the brand has been an integral part of her family's milestones for years. Her enthusiasm underscored the strong emotional ties that the brand has cultivated with its clients over time.
The brand's strategic growth in Saudi Arabia is spearheaded by Drishti Dhamani, a third-generation member of the Dhamani family, who serves as the Senior Manager of Strategic Brand Marketing and Partnerships. Drishti brings a fresh perspective influenced by modern design thinking and the insights of today's younger consumers. Her leadership illustrates Dhamani's commitment to empowering women and fostering diverse voices within the fine jewellery industry.
This flagship boutique's opening signals not just an expansion for Dhamani 1969, but also a long-term commitment to Saudi Arabia, a market that has embraced the brand with open arms. The alignment with His Royal Highness Crown Prince Mohammed bin Salman’s Vision 2030 further emphasizes the importance of creativity, innovation, and excellence across various industries. Dhamani 1969 plans to further develop its presence throughout the Kingdom, starting with strategic locations in Riyadh and Jeddah.
Dhamani 1969 aims to establish Saudi Arabia as a pivotal hub in its global expansion. The journey focuses on creating lasting cultural connections with Saudi families, addressing their evolving preferences and producing bespoke pieces that exemplify their individuality. As the company moves ahead, it intends to harmonize heritage and innovation, ensuring that the future of fine jewellery continues to develop aligned with the progress of the Kingdom.
Visit Dhamani 1969 at Solitaire, Riyadh to experience these exquisite collections and bespoke services.