Yuto Sano Becomes Dr. Ci:Labo's Brand Ambassador with an Artistic Touch

Yuto Sano's Inspiring Journey as Dr. Ci:Labo's New Ambassador

In an exciting new chapter for the skincare brand Dr. Ci:Labo®, renowned for its commitment to revealing the limitless beauty in every individual, Yuto Sano has been welcomed as the new brand ambassador. Known for his diverse talents in drama, films, and music, Sano's appointment resonates well with fans and skincare enthusiasts alike. The official welcome event took place on June 24, 2026, at the Aoyama Grand Hall, where Sano shared insights into his skincare routine and his journey with Dr. Ci:Labo®.

At the event, marketing director Kyoko Yonemasu explained the brand's philosophy, emphasizing the consistent development of products grounded in cutting-edge dermatological research. "Our mission is to deliver skincare solutions that allow everyone to experience professional-level results at home," she stated, introducing Sano to the audience.

The highlight was the premiere of the new TV commercial titled "VC100: Awakening Infinite Transparency," set to air from June 25. Sano discussed his honest thoughts on being appointed as the ambassador, expressing gratitude for his longtime use of the brand's products since his teenage years. He remarked, "It feels destined, and I'm thrilled to be part of this journey."

Combining his artistry, Sano showcased his calligraphy skills during the event, reflecting his favorite aspect of the VC100 Essence Lotion EX—its transparency benefits. He impressed attendees with his six-dan level of proficiency, translating his love for the product into a beautiful calligraphic performance themed around ‘transparency.’

Sano further revealed his skincare secrets, attributing his glowing complexion to consistent usage of Dr. Ci:Labo’s VC100 cleansing products. "No matter how late I get home, I always make sure to cleanse with the VC100. I even enjoy a bit of a massage while using it," he shared.

The event concluded with an engaging photo session featuring Sano alongside the VC100 Essence Lotion EX, reinforcing his commitment to drive awareness about the products he genuinely believes in. "I hope to share the unique benefits of this product with as many people as possible," he insisted, reflecting Dr. Ci:Labo’s core mission.

As part of the celebration of Sano's ambassadorship, Dr. Ci:Labo® is launching a limited-time special kit containing the VC100 Essence Lotion EX and the VC100 Hot Peel KEANA Cleansing, available starting June 26. Customers will also receive a photo card with purchases while supplies last. This promotional push aims to connect with both existing fans and newcomers to the Dr. Ci:Labo family.

Ultimately, Sano's energy and sincerity star in both his new role and the ongoing campaign for Dr. Ci:Labo®. With excitement building around the new collection and promotional events, skincare enthusiasts are looking forward to innovations that celebrate personal beauty and comprehensive skincare solutions.

In essence, Dr. Ci:Labo® stands at the intersection of art and science in skincare, and with Yuto Sano as its ambassador, the future looks bright and transparent.