#United States #luxury resale #Chestnut Hill #The RealReal #Authentic Designer

The RealReal Expands Its Footprint in Massachusetts

The RealReal, recognized as the largest marketplace for authenticated luxury resale, has recently announced the grand opening of its first store in Massachusetts. This significant milestone will take place at The Street Chestnut Hill on October 15. With a prime address at 27 Boylston Street, Suite 205, this new location aims to cater to the growing community of luxury buyers and consignors in the Greater Boston area.

With a spacious layout of 1,800 sq. ft., the Chestnut Hill store merges The RealReal’s exceptional authentication capabilities with upscale consignment services, creating a personalized shopping experience that distinguishes it in the luxury market. The store allows customers to shop and consign, discovering an exquisite selection of guaranteed authentic items ranging from women’s and men’s fashion to fine jewelry, watches, and accessories.

According to Samantha McCandless, Chief Merchandising Officer of The RealReal, this location is particularly appealing due to the vibrant community of luxury buyers and consignors prevalent in the area. Boston has been on The RealReal's radar for some time, and the opening in Chestnut Hill will provide valuable access to a demographic that values quality and craftsmanship—a feature that resonates with today’s sophisticated luxury consumer.

A Curated Experience Awaits

The Chestnut Hill store promises to offer a unique shopping adventure where each visit presents an opportunity for discovery. The continuously refreshed inventory will include one-of-a-kind items from renowned luxury brands like Chanel, Hermès, Louis Vuitton, and Dior, as well as emerging designers and vintage finds.

The trend of luxury resale is on the rise, with consumers increasingly viewing it as a legitimate shopping alternative rather than merely a budget-friendly option. The RealReal's 2026 Resale Report highlights an astonishing 432% increase in demand for vintage items since 2020, signaling that consumers are becoming more informed and deliberate in their purchasing choices. Interestingly, the shopper demographic is shifting, with Gen Z and Millennials making up over half of The RealReal's customer base, seamlessly integrating new and resale luxuries into their fashion choices.

Services Tailored for the Luxury Consumer

The store offers varied services designed for the modern luxury consumer, including:

• - Personalized Consignment Services: One-on-one consultations with luxury experts help local consignors navigate the resale process for fine jewelry, designer fashion, and more.
• - Expert Valuations: Customers receive professional evaluations that assist them in understanding the market demand and value of the items they already own.
• - Curated Shopping Experience: Shoppers can look forward to a select assortment of authenticated luxury items, ranging from iconic brands to rare vintage pieces.
• - Private Appointments: Exclusive appointments are offered to clients interested in high-value items like rare handbags and exceptional fine jewelry.

As McCandless points out, the physical retail experience enables a profound interaction with the luxury cycle. Customers can walk into the store with a previously purchased item, discover its current worth, and consign it—all while finding their next cherished piece. The line between new and resale luxury continues to blur, with many consumers treating resale as their first stop when it comes to luxury shopping.

A Significant Growth for The RealReal

The opening in Chestnut Hill signifies a broader expansion of The RealReal's retail presence in response to the robust consumer demand for authenticated resale luxury goods. Current trends indicate that the luxury resale market is not just a niche; it’s becoming a mainstream choice for many. For instance, in the second quarter of 2026, The RealReal reported record-breaking gross merchandise value grossing $617 million—a remarkable 22% increase year over year. Additionally, there was an 11% growth in trailing-twelve-month active buyers, with average order values seeing a 13% rise.

Store Details

Location: The RealReal – Chestnut Hill
Address: 27 Boylston Street, Suite 205, Chestnut Hill, MA 02467
Store Hours:
Monday–Saturday: 10:00 AM – 7:00 PM
Sunday: 12:00 PM – 6:00 PM

As The RealReal continues to build its network of physical locations, it emphasizes its commitment to creating a sustainable and circular economy by extending the life of luxury goods while providing unparalleled service to its community members.