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SHEIN's Major Sale Event, #SHEIN1111, Kicks Off in November 2025

SHEIN Group, known for its expansive online fashion and lifestyle marketplace, is gearing up for one of its most significant sales of the year, aptly dubbed "#SHEIN1111." Scheduled from October 20, 2025 at 12:00 PM to November 17, 2025 at 12:00 PM, this sale promises to deliver remarkable deals across its collection, catering to more than 160 countries and regions worldwide.

Sale Schedule and Highlights

The #SHEIN1111 event is divided into three distinct phases:

• - Phase 1 (Early Bird Sale): From October 20 to November 3, shoppers can enjoy discounts of up to 90% off on over 600,000 top-selling items, with price reductions across all categories. Additionally, daily early-bird specials will be available from 20:00 to 24:00, where select trendy items will be priced at just 100 yen.

• - Phase 2 (Main Sale): Running from November 3 to November 10, this phase will amplify savings with discounts of up to 95% off on more than 800,000 top-selling items. Customers can also look forward to a special promotion where a 10,000 yen discount coupon will be distributed on a first-come-first-serve basis during the same daily time. Weekend bonuses will include double points on purchases of 6,000 yen or more from 18:00 to 24:00.

• - Phase 3 (More Sale): This final phase, from November 10 to November 17, offers around 95% off on over 1,000,000 products. Similar daily early-bird offers are expected, culminating in a chance to win up to 5,000 points in a special roulette game held from 20:00 to 24:00. Customers spending 1,000 yen or more will also enter a sweepstake for a chance to win generous point rewards from a pool of 1,111 winners.

On November 11, an exclusive one-day event will feature free shipping on all items for 24 hours, along with additional perks for purchases over 6,000 yen, such as free gifts and quadruple reward points on all items.

Campaign Model

Highlighting the sale is popular actress Aoi Matsukawa, who will be showcasing trendy items available during the event. Her vibrant and stylish visuals aim to attract customers while promoting SHEIN's latest offerings, making this sale not just an event, but a style statement.

The SHEIN Experience

SHEIN is a global online fashion and lifestyle brand dedicated to providing a wide range of apparel products at accessible prices. By collaborating with suppliers worldwide, SHEIN offers an impressive selection of clothing that resonates with its mission: to deliver the allure of fashion to everyone. The brand is continually innovating its on-demand production practices to promote a smarter, more sustainable fashion industry.

Explore More

Customers looking to make the most of these incredible deals can visit the official sale website here. The SHEIN app is available for download at no cost, compatible with both iOS and Android devices. Follow SHEIN on their Instagram for the latest updates and promotions leading up to this monumental event.

Make sure to mark your calendars and prepare for an exciting shopping experience this November—your wardrobe is in for a stylish upgrade!