#Japan #Nagoya #JR Central #Piyorin #TOICA

JR Central Commemorates 15 Years of Piyorin

JR Central is thrilled to announce a special initiative marking the 15th anniversary of Piyorin, a cherished local product from the JR Central Group’s JR Central Food Services. As part of this celebration, a unique TOICA card featuring the adorable Piyorin design will be released, expressing gratitude to all fans and a commitment to the ongoing success of this iconic Nagoya specialty.

A Look at Piyorin TOICA

The new Piyorin TOICA card showcases a delightful design that features both the “TOICA chick” and Piyorin. This limited edition card will be available for purchase through the JR Central MARKET online store and will also be featured at select train stations as standard TOICA cards during a specific period.

• - Online Launch: The Piyorin TOICA will be released on May 22, 2026, and remain available until August 31, 2026. Customers can visit the JR Central MARKET special page to purchase.
• - Packaging: Each Piyorin TOICA comes in a high-quality, handcrafted Paulownia wood box, crafted by the sustainability-focused company Go Forward, which actively utilizes thinning wood from Japan as part of its commitment to the SDGs.
• - Pricing: The card package is priced at 4,980 JPY (including tax and shipping). The card carries an initial usable amount of 1,500 JPY with a deposit fee of 500 JPY. The total release will be capped at 3,000 sets.

Visit the product page for more details: Piyorin TOICA

In-store Availability

Starting from late May 2026, the Piyorin TOICA will also become available at various train station vending machines and sales counters within the TOICA service areas (excluding major stations like Tokyo, Shinagawa, and Osaka). The price for in-store transactions will be 2,000 JPY, featuring the same usage terms as above. It’s expected that around 400,000 cards will be available.

What is Piyorin?

Originating from Aichi Prefecture, Piyorin is a delightful treat made from eggs of the famed Nagoya Cochin chicken, enveloped in a vanilla-rich Bavarian cream and adorned with a light sponge cake. Known for its chick-like shape and exquisite taste, Piyorin has sold over 5 million units to date and was honored as the first non-human ambassador for Nagoya tourism in 2023.

As the anniversary approaches on July 1, 2026, JR Central is poised to unveil more exciting initiatives to celebrate this milestone. This summer, for example, the Kachigawa Station will adopt a Piyorin-themed decoration, and in the fall, a refreshing walking event named “Sawayaka Walking” will kick off, starting from Kachigawa Station.

Stay Tuned

Anticipate more festive activities and initiatives to continue highlighting Piyorin's charm throughout the year. Fans of this delightful treat and the local community are encouraged to participate and celebrate with us!

Conclusion

With the introduction of the Piyorin TOICA card, the celebration of 15 years of Piyorin is set to begin, inviting both new and loyal customers to join the festivities. Make sure to purchase your own special edition Piyorin TOICA card and relish in the sweetness of this unique Japanese treat!

Note: All images are illustrative.