Money Forward ME Launches Newly Designed Service Website to Enhance User Experience

Introduction

On October 1, 2025, Money Forward Home Co., Ltd. unveiled a comprehensive redesign of its service website for the innovative financial management tool, Money Forward ME. This update arrives with a commitment to making financial insights more accessible, featuring three core themes: "Understanding Money," "Clarifying Finances," and "Advancing Your Life." Through the refreshed website, new functionalities and services will be easier to navigate, backed by user feedback aimed at encouraging those interested in household and asset management.

Background and Objectives of the Redesign

In recent years, the diversity in personal assets and payment methods has expanded significantly. According to a report from the Bank of Japan, financial asset holdings have reached an all-time high as of September 2025. In today’s climate, the necessity to grasp overall household finances and asset management has never been greater.

Through the visualization of finances via Money Forward ME, which boasts an impressive user base of 17.3 million, the company aspires to support each individual’s journey toward effective household and asset management, aiding them in taking that crucial first step toward a fulfilling life. This renewal aims to foster an environment where new and existing users can leverage the service to realize their personal aspirations.

Key Features of the New Website

The revamped service site introduces a completely overhauled structure and design, aiming to provide useful information before and after utilizing the service. Here are its key highlights:

1. Thematic Organization

The presentation of the site has been segmented into three themes—"Understanding Money," "Clarifying Finances," and "Advancing Your Life." This organization allows potential users and newcomers to easily grasp the value and experiences Money Forward ME provides. It effectively outlines solutions and learning opportunities beyond just visualization.

2. Real User Testimonials

With the redesign, the homepage now prominently features authentic feedback from real users of Money Forward ME. These testimonials illustrate specific changes in users’ lifestyles brought about by the service, allowing prospective users to visualize how they might benefit from gift insights into managing their finances and assets.

3. Tailored Service Guides

The new website introduces service guides that section offerings by the specific goals of users. Previous iterations lacked this feature, and the addition caters to various needs. Users can now find targeted functionalities that align with their goals for starting household and asset management, assisting them in navigating their financial journeys more easily.

Goal-Oriented Guides:

- Starting Household Management: For those wishing to grasp a broad overview of their financial status.
- Couples’ Financial Management: For those who wish to manage finances collaboratively with partners.
- Enhancing Efficiency in Asset Management: For individuals interested in investing wisely and optimizing their asset development.

About Money Forward ME

Money Forward ME represents an accessible option for anyone looking to visualize their finances efficiently. The service automatically integrates various accounts—banking, brokerage, and credit cards—to create a comprehensive household budget. This holistic management of finances enables users to pinpoint their cash flow and current assets, marking the critical first step toward alleviating financial anxieties.

For more detailed information, visit the Money Forward ME service website.

About Money Forward Home Co., Ltd.

- Company Name: Money Forward Home Co., Ltd.
- Location: 3-1-21 Shibaura, Minato, Tokyo, Japan (MSB Tamachi, Tamachi Station Tower S, 21F)
- CEO: Naoya Kanasaka
- Established: August 2024
- Business Focus: Development and provision of personal finance management (PFM) services.
- Website: Money Forward Corporate