Increase Rent Strategies
2026-04-17 01:47:32

New YouTube Channel for Property Owners: Strategies to Increase Rent by 30% and More

Crasco Launches Informative YouTube Channel for Property Owners



Crasco Co., Ltd., a leading real estate management firm in Kanazawa, Ishikawa, announced the launch of a new YouTube channel titled "Increasing Rent Through Real Estate Management." This initiative aims to provide property owners and investors with practical insights and strategies for enhancing their rental business.

The channel focuses on crucial topics such as vacancy strategies, rent increase tactics, property value enhancement through renovations, and apartment investment philosophies. With over 20,000 rental management units under its belt, Crasco has a significant presence in the Toyama and Tokyo-Saitama areas, making it one of the largest real estate companies in Hokuriku.

Crasco also operates Renotta, a brand specializing in rental renovations, having successfully renovated over 10,000 units across the country. According to their data, the average rent increase achieved through renovations is approximately 30%, with some cases exceeding a remarkable 200% increase.

Content and Purpose of the Channel


The YouTube channel aims to share real success stories based on practical experiences in the rental market. Here are some of the main themes it will cover:
  • - Vacancy strategies and rent increase methods
  • - Rental renovations and property investment
  • - Yield improvement techniques and inheritance strategies
  • - Practical case studies from both Hokuriku and metropolitan Tokyo areas, highlighting unique approaches and results.

Crasco's President, Norihiro Komura, highlighted the changing landscape of Japan's rental housing market, marked by declining population and rising vacancy rates. He emphasized that simply lowering rents to secure tenants is no longer a viable strategy. Instead, property owners need to enhance their property's appeal and focus on increasing rents through improved value.

By sharing their expertise through this YouTube channel, Crasco hopes to assist property owners who are either contemplating entering the real estate investment arena, already managing properties, or struggling with vacancies and rent rates.

Aiming for Future Growth


Crasco is also planning to expand its operations to Toyama Prefecture, further enriching the data and successful case studies it can share. With their strong local presence and extensive experience, Crasco is committed to helping property owners effectively navigate the evolving rental landscape.

For more detailed insights and practical strategies, property owners are encouraged to visit the YouTube channel here.

Company Overview


  • - Company Name: Crasco Co., Ltd.
  • - President: Norihiro Komura
  • - Head Office: 4-24-21 Nisen, Kanazawa, Ishikawa 920-0024, Japan
  • - Tokyo Office: 5F Forecast Nishi Shinjuku, 7-16-11 Nishi Shinjuku, Shinjuku, Tokyo 160-0023, Japan
  • - Website: Crasco
  • - Business Areas: Real estate sales, rentals, management, repairs, mediation, building and selling houses, and land development.


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Topics Consumer Products & Retail)

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