#Japan #Tokyo #Ethical Spirits #Japanese Gin #LAST EN

Introducing LAST EN -縁-: A New Era of Ethical Gin

On April 7th, Ethical Spirits, based in Taito, Tokyo, will unveil its latest product, the Tokyo Ethical Gin LAST EN -縁-. This innovative spirit represents a culmination of the company’s dedication to utilizing what they call “waste materials” and the deep connections formed with suppliers. Featuring an impressive total of 14 different sustainable ingredients, LAST EN -縁- aims to redefine the contours of Japanese craft gin.

What Makes LAST EN -縁- Special?

LAST EN -縁- embraces the essence of the Japanese philosophy of “mottainai,” which reflects a sense of regret concerning waste. Ethical Spirits has returned to the roots of Japanese craft gin by pursuing distinct Japanese characteristics through this spirit. At the heart of this gin is the idea that all things are interconnected, and there is beauty in making full use of materials. They have harnessed ingredients that would otherwise be discarded or overlooked, turning them into a refreshing and delicious spirit.

A Variety of Sustainable Ingredients

The botanical elements in LAST EN -縁- include:

• - Yuzu Essential Oil: Extracted from the peels left after juice extraction from yuzu fruits.
• - Green Tea: Made from tea leaves left over after creating bottled tea products (IBUKI).
• - Japanese Sake Spirit: Derived from the discarded but exceptional Daiginjo sake, known for its smoothness and sweetness.
• - Various other ingredients from surplus sources, including plums, cherry blossoms, coffee grounds, and hop residues.

These ingredients have been carefully sourced and distilled, utilizing advanced techniques that showcase the harmonious combination of flavors. The unique blend results in a drink that carries a hint of Japanese culinary tradition while remaining palatable and easy to enjoy.

The Experience of Enjoying LAST EN -縁-

Ethical Spirits invites consumers to savor the harmonious blend of flavors, which echo the natural beauty and essence of Japan. Each drink serves as a reminder of the interconnectedness of nature and humanity, embodying the rich flavors that arise from sustainable practices.

The packaging for LAST EN -縁- showcases a modern Japanese style, featuring a円相 motif designed by contemporary artist NAGON. The artistic representation highlights the convivial relationships surrounding the materials used to create the gin, promoting the idea of 'connections' as portrayed in the spirit’s name.

NAGON: The Artist Behind the Packaging

NAGON is known for skillfully combining ink and brush to create modern Japanese art that reflects traditional culture. You can discover more of his work on his Instagram page.

Conclusion

Ethical Spirits is not just about crafting gin; it's about telling a story. With LAST EN -縁-, they aim to reduce waste and promote sustainability while delivering a high-quality gin that even acclaims international attention, having received awards like the highest gold medal at the IWSC2021. Set to change the landscape of Japanese craft gin, LAST EN -縁- holds a promise of innovation by drawing inspiration from what has been traditionally classified as waste. Whether you’re a seasoned connoisseur or a newcomer to gin, this remarkable spirit beckons you to experience the flavors of Japan like never before.

Explore the intricate nuances and flavors of the new LAST EN -縁- and immerse yourself in a movement for sustainability in fine spirits.

For more details about LAST EN -縁-, please visit the official brand site at LAST Ethical Spirits.