#USA #San Francisco #Telly Awards #On Lok #Combating Seniors

On Lok Triumphs at Telly Awards

On Lok has recently celebrated a notable achievement with its documentary series, "Combating Seniors' Loneliness," which has been awarded two prestigious honors at the 45th Annual Telly Awards. This honor reflects the dedication and hard work of the On Lok team in addressing a pressing issue—loneliness among older adults. The Telly Awards, established in 1979, honor excellence in video and television including commercials, online video, and social media across various platforms.

Major Recognition

The documentary series earned both a Silver Award for Local Commercial Campaign for Nonprofit and a Bronze Award for Local Commercial Campaign to Promote Public Services. Competing against over 13,000 entries from across the globe, On Lok's series successfully stood out among submissions from elite advertising agencies, production houses, and media outlets. This recognition is not only a testament to the quality of the documentary but also highlights On Lok's commitment to making a genuine impact within the community.

Understanding the Issue of Loneliness

Loneliness among seniors has emerged as a significant public health concern, particularly in today's fast-paced world. The documentary series sheds light on the myriad challenges faced by older adults, showcasing the critical need for connection and community support. By amplifying the narratives and voices of seniors, On Lok aims to foster understanding and raise awareness around the issues affecting their well-being. During a recent statement, Helen Huckleberry, Director of Marketing at On Lok, expressed her gratitude for the recognition, emphasizing the deep commitment to the communities they serve.

"We are incredibly honored to receive recognition from the Telly Awards. These accolades reflect our dedication to fostering understanding and raising awareness around the issues that significantly impact the well-being of older adults," she stated.

Collaborations and Community Impact

The project was a collaborative effort involving industry-leading partners such as Sky Link and IW Group, which played a vital role in the storytelling process. The series is more than just an informative piece; it's a call to action for society to engage with seniors and help create connections that improve their quality of life. The award-winning series can be viewed online, bringing the message to an even wider audience.

Continuing the Mission

This accolade adds to On Lok's illustrious list of honors, which includes the International Davey Award for Creativity and the ANA Multicultural Excellence Award. These acknowledgments are significant as they underscore the importance of storytelling that embraces diversity and aims to create meaningful dialogue around aging.

On Lok, founded in 1971 as a nonprofit organization, has been a steadfast resource for older adults, empowering them to live with dignity and independence. They operate various programs such as the Program of All-Inclusive Care for the Elderly (PACE), which assists eligible seniors in living at home for longer periods. Their other initiatives, like the On Lok 30th Street Senior Center—the largest multipurpose senior center in San Francisco—offer health programs, activities, and essential service delivery to ensure that active seniors remain engaged and healthy.

In addition, the On Lok Mission Nutrition Program serves over 250,000 meals annually, highlighting their comprehensive approach to addressing the needs of the senior community. As On Lok continues to foster connections and advocate for seniors, their recent recognition by the Telly Awards stands as a reminder of the power of media in championing causes that matter.

For more information about On Lok and its initiatives, please visit On Lok's official website. With ongoing support and advocacy, On Lok is committed to uplifting the voices of older adults and engaging the community in the urgent conversation about loneliness and aging.

Conclusion

As the conversation surrounding elderly loneliness continues, On Lok's dedication to addressing these issues resonates more than ever. Their awards serve both as recognition of past efforts and as motivation for continued commitment to their mission. With storytelling as a powerful tool, On Lok stands ready to spark meaningful dialogues around aging, social connection, and the heartfelt pursuit of connection—a necessary aspect of thriving in the golden years.