#Japan #Chiyoda #JICDAQ #ITmedia #BrandSafety

ITmedia's Commitment to Quality in Digital Advertising

In a significant achievement for online media, ITmedia Inc. has successfully renewed its certification with the Japan Interactive Advertising Certification Organization (JICDAQ), recognized for its stringent quality standards in digital advertising. This renewal, targeted towards areas of 'Brand Safety' and 'Invalid Traffic Measures,' underscores ITmedia's dedication to maintaining the highest operational integrity in digital marketing.

What is JICDAQ?

Established in March 2021, JICDAQ is a collective effort from three prominent Japanese advertising associations: the Japan Advertisers Association, the Japan Advertisers' Association, and the Japan Interactive Advertising Association. The organization's mission focuses on certifying digital advertising providers' processes to eliminate fraudulent traffic and ensure brand safety through stringent operational standards. The certification not only establishes credibility but also instills confidence in advertising partners and consumers alike.

Latest Certification Update

Following JICDAQ's established criteria, ITmedia received its certification in September 2024 for both 'Brand Safety' and 'Invalid Traffic Measures.' This marked a critical point, as ITmedia not only acquired but also renewed this certification in September 2025, reinforcing its commitment to ethical advertising practices.

Key Areas of Certification:

• - Brand Safety: Ensures that advertisements appear in suitable contexts, protecting the brand's image.
• - Invalid Traffic Measures: Establishes protocols that effectively identify and mitigate the impact of fraud in digital advertising.

The verification process of these measures incorporated third-party evaluations, further solidifying the rigour of the certification process.

Commitment to Sustainability

ITmedia’s certification renewal is part of its overarching sustainability commitment, focusing on continuous improvement in operations while delivering value to both readers and clients. The company's sustainability pillar includes:

• - Contributing to Readers: ITmedia is devoted to providing high-quality, reliable information that enhances readers' knowledge and bridges the information gap among communities.
• - Supporting Clients: By offering cutting-edge digital marketing solutions, ITmedia aids clients in their business growth and boosts overall social and economic value, contributing to the industry and society's progress.

ITmedia remains steadfast in its efforts to foster a sustainable future, leveraging technology, media, and marketing for broader societal benefit.

For more details, you can explore ITmedia’s approach to sustainability and its advertising quality assurance initiatives:

• - ITmedia's Sustainability
• - Advertising Quality Assurance

About ITmedia Inc.

ITmedia Inc. is a premier online media company based in Chiyoda, Tokyo, specializing in IT, business, manufacturing and consumer sectors. It operates several well-known media platforms, including the comprehensive information portal 'ITmedia,' the problem-solving media '＠IT,' the manufacturing-focused site 'MONOist,' and the trend news site 'NetLab.' With a staggering 400 million monthly page views and 60 million unique browsers, ITmedia provides reliable, timely information tailored to the needs of a diverse audience ranging from business professionals to consumers. Its commitment to quality and transparency has established it as a trusted source in the information landscape.

Stock Information: Listed on the Tokyo Prime Market, Stock Code: 2148.