Second Street's New Concept Shop in Yurakucho to Open This December

Second Street Opens a New Concept Shop in Yurakucho

Second Street, a company under GEO Holdings, is proud to announce the grand opening of Second Street Yurakucho Marui. This is the brand's tenth concept shop in Japan, slated to open on December 19, 2025. Located in the bustling luxury shopping district of Ginza, Yurakucho, and Marunouchi, this shop aims to cater to a growing clientele seeking high-quality second-hand fashion.

Concept: GLOBAL SELECT

The guiding theme of the new shop is Global Select, designed to provide customers with authentic luxury and designer items that transcend time and borders. The shop will feature a diverse collection of curated second-hand clothing from renowned brands both domestic and international, including COMME des GARÇONS, Maison Margiela, JIL SANDER, and LEMAIRE. The goal is to allow shoppers to experience genuine value through vintage fashion.

Unique Store Layout

The Second Street Yurakucho shop showcases a thoughtfully designed layout segmented into three distinct zones:

1. GLOBAL ESSENTIALS
This area features luxurious and designer brands, showcasing coveted items like LOUIS VUITTON bags and ROLEX watches alongside elegant clothing from Maison Margiela and JIL SANDER. Each piece is carefully selected based on its timeless appeal and design sophistication.

GLOBAL ESSENTIALS

2. TOKYO EDIT
Focused on Japan's high-profile designer labels, this zone presents pieces from celebrated brands such as COMME des GARÇONS, sacai, and Yohji Yamamoto. Here, you'll find iconic items that capture the essence of Japanese fashion and archival pieces with unique stylistic value.

TOKYO EDIT

3. CULTURE ARCHIVES
The final zone merges historical fashion significance with contemporary trends. It highlights street culture brands like SUPREME and STUSSY, alongside vintage pieces from LEVI'S, giving customers a well-rounded fashion exploration.

Store Design and Atmosphere

Maintaining a monochrome base, the store's interior is accentuated with warm wooden tones and highlights of beige and brown, creating a sophisticated ambiance that aligns with the concept's theme. This is essential for a location that attracts discerning customers, whether they be wealthy locals or international shoppers.

Target Audience

The shop is strategically positioned to attract high-end clientele, particularly individuals aged 30 to 50 who value durability and timeless style over fleeting fashion trends. Additionally, it aims to engage international travelers who are keen on unique Used-in-Japan vintage items, thus enhancing their fashion experiences.

Opening Event Details

To celebrate the opening, from December 19, 2025, to January 18, 2026, customers who spend 2,200 yen (tax included) at the shop will receive a 300 yen discount coupon on their receipt, offering an enticing incentive to explore the collection.

Store Information

- Location: 2-7-1 Yurakucho, Chiyoda Ward, Tokyo, Marui 7F
- Opening Date: December 19, 2025
- Hours: 11:00 AM - 8:00 PM
- Shop Size: Approximately 58 tsubo
- Product Range: About 4,000 items including clothing, bags, shoes, and accessories.

About Second Street

Second Street operates over 1,000 stores domestically and internationally, promoting a lifestyle of sustainability and reuse. The store diversifies its offerings from clothing to furniture, electronics, and sports goods, appealing to a wide audience by encouraging reuse in everyday life. For further engagement, visit the official website and social media accounts to explore the complete Second Street experience.