CCC and Osaka Bruteon Sign Marketing Partnership for Community Revitalization

Marketing Collaboration for Community Enhancement

Recently, CCC (Culture Convenience Club) and Panasonic Sports have entered into a marketing partnership aimed at revitalizing the community centered around Hirakata City, the home ground of the professional volleyball club, Osaka Bruteon. This partnership marks a pioneering move in Japan's SV League as it is the first marketing collaboration involving a local sports team. By combining Osaka Bruteon’s community-centric approach with CCC's expertise in lifestyle proposals and database marketing, they aspire to create new values deeply rooted in the region.

Osaka Bruteon aims to strengthen its connections with local residents and fans, while CCC focuses on developing marketing solutions that will support the growth of sports teams. With both entities having ties to Hirakata City, this collaboration represents a unique opportunity to broaden the horizons of co-creation grounded in local interests.

Main Initiatives

1. Collaboration with Hirakata T-SITE
The partners plan to implement various collaborative projects where local residents and fans can join in events, exhibitions, and workshops, thereby blending sports with lifestyle in a meaningful way.

2. Integrated Marketing Strategies
By leveraging both physical retail locations and digital platforms, CCC will create multifaceted engagement opportunities for fans, enriching their experience and participation with the team.

3. Enhancing Customer Value with V Points
To boost fan engagement, they will utilize V Points gained from attending matches and purchasing merchandise to enrich the fan experience while also implementing database marketing practices.

Through this collaboration, CCC and Osaka Bruteon aim to forge partnerships not only with the local community but also with regional businesses, establishing a model case for community revitalization driven by sports. Both partners are committed to contributing to a sustainable local society, aspiring to remain beloved entities in the region.

About CCC

Founded in March 1983 in Hirakata City, CCC (Culture Convenience Club) operates under the vision of becoming the "world's best planning company." With 40 years of experience, they have developed various businesses: a solutions business targeting enterprises that uses intellectual capital to address challenges, a consulting business aimed at creating new value through partnerships, and a retail & lifestyle business that focuses on accruing intellectual capital while providing innovative solutions to consumers.

For more information, visit CCC's Official Site.

About Osaka Bruteon

Osaka Bruteon, established in 1951, is a men's volleyball team based in Hirakata City, previously known as the Panasonic Panthers. The team boasts remarkable achievements, having won the V League seven times (including the Japan League), the Emperor’s Cup five times, and the Black Eagle Flag 13 times, producing numerous national representatives in the process. As they prepare to compete in the 2024-25 Daido Life SV League Men starting in October 2024, they are also embracing a rebranding initiative to reflect their ambition of becoming a globally recognized club. The new name,