Exciting Collaboration Between Mitsui DM Sugar and Hakata Salt for Sweet Success!

A Sweet Collaboration in 2026

In an exciting partnership, Mitsui DM Sugar Co., Ltd. and Hakata Salt Co., Ltd. have announced the launch of the 'Suitable Salt and Sugar Campaign 2026.' This initiative, which kicks off on January 11, 2026, also known as 'Salt Day,' aims to celebrate the essential balance of salt and sugar in our diets, encouraging everyone to enjoy their meals with the right seasonings.

The Essence of the Campaign

Since its inception in 2022, the 'Suitable Salt and Sugar Campaign' has revolutionized the way consumers view their dietary choices. With a mission to enhance everyday dining experiences through suitable amounts of salt and sugar, this campaign has grown since it was first introduced, reaching its fifth edition this year. The campaign aligns significant dates in culinary culture, notably 'Salt Day' on January 11 and 'Sugar Day' on March 10, to inspire and engage the community through their official social media platforms.

This year's festivities promise delightful rewards, specifically designed to resonate with fans of both brands. Participants have the chance to win an exclusive plush charm that captures the essence of both Mitchui DM’s iconic Spoon-Print and Bara-Print sugars alongside Hakata Salt’s beloved products. The charm is the perfect addition to any bag, embodying the spirit of culinary enjoyment.

Exciting Prizes Await

Starting from January 11, 2026, individuals can enter the campaign through Instagram. A total of 40 lucky winners will receive:
1. An original plush charm (not for sale) featuring both sugar and salt designs.
2. A bundle of three Mitsui DM Sugar products, including:
- Spoon-Print Granulated Sugar (1kg)
- Bara-Print Brown Sugar (400g)
- A random Gachapon miniature mirror
3. A selection of three Hakata Salt items, which includes:
- Hakata Salt (1kg)
- Hakata Salt Roast Salt (250g)
- A pair of Hakata Salt Socks.

How to Participate

To join in on the fun, participants must follow the official Instagram accounts of both companies. After that, they can comment on the campaign post with their favorite recipe incorporating sugar and salt. As a bonus, using the hashtag #生活に塩と砂糖2026 can increase their chances of winning, making it a great opportunity for fans to share their cooking adventures!

- Follow the Official Accounts:

- Hakata Salt Official Instagram
- Mitsui DM Sugar Official Instagram

Note: For detailed campaign guidelines and regulations, refer to the official Instagram pages of both companies.

Announcing the Winners

Winners will be announced through direct messages from the Mitsui DM Sugar Instagram page, and winners should respond accordingly to secure their prizes.