Potomac Bank: A New Era Reflecting Community and Heritage

Potomac Bank: A Transition to Embrace Community and Heritage

In a significant announcement today, Bank of Charles Town has rebranded itself as Potomac Bank, a name that represents not just a change in title but a celebration of its rich history and the many communities it serves. Founded over 154 years ago, this transition marks an important milestone in the bank's journey as it deepens its commitment to personalized service and community engagement across the Eastern Panhandle of West Virginia, Washington County, Maryland, and Northern Virginia.

A Name Rooted in Heritage

The new name, Potomac Bank, is strategically chosen to reflect the strong connection amongst the diverse communities linked by the iconic Potomac River. This river has been a vital part of the region's geography and prosperity, shaping the lives and fortunes of those living in its vicinity. By adopting this name, the bank aims to symbolize its dedication to the area and its residents.

Alice P. Frazier, the President and CEO of Potomac Bank, emphasized the importance of this new chapter in the bank’s narrative. In her address, she stated, "Today is another historic moment for this remarkable institution. Adopting Potomac Bank as our new name is recognition of BCT's success in reaching multiple communities throughout the Potomac River region." This transformation is more than just a rebranding; it's a celebration of the bank's identity and a promise to continue its legacy.

Expanding Horizons

The bank has been rooted in Charles Town since its inception in 1871, and over the years, it has extended its services to neighboring areas, adopting innovative practices that define community banking today. With this new name, Potomac Bank aims to unify its identity and further its reach, bringing authentic relationships and innovative solutions to even more communities. The change aligns perfectly with the name of its holding company, Potomac Bancshares, which anticipates this growth.

Potomac Bank's commitment to preserving its heritage while fostering progress is encapsulated in its new tagline: "Community Takes Root Here." This motto signifies the bank's mission to contribute to the development of local communities, supporting individuals, families, entrepreneurs, and municipalities to thrive. It highlights a unique blend of tradition and modernity where community values remain at the forefront.

Continued Commitment to Service

Over the years, Potomac Bank has evolved into a trusted financial partner, offering a wide range of financial services, including commercial banking, consumer banking, investment services, and mortgage lending. With a focus on community investment, the bank aims to empower local economies while nurturing strong personal connections with its clients.

This new chapter is not just about changing the logo or signage; it involves a renewed commitment to providing exceptional service. Potomac Bank strives to ensure that the needs of its customers remain their primary focus, recognizing that the best banking experience is one built on trust and understanding.

Looking Forward

As Potomac Bank steps into this new phase, it does so with the experience, values, and community ties that have defined its history. The rebranding serves as a reminder of the bank’s mission to uplift and invest in the areas it serves. With over a century of service, the bank is poised to continue its legacy under a name that resonates with both the past and the future.

In conclusion, the introduction of Potomac Bank signifies much more than a name change; it represents a heartfelt dedication to community, stability, and growth. Just as the Potomac River flows through these communities, so too will the bank continue to support and nurture its clientele, ensuring a prosperous future for all. Customers, old and new, can expect to see the same level of personalized service and commitment to community growth that has been the hallmark of the institution for generations.

For more information on the services Potomac Bank offers and to learn about community initiatives, visit www.potomac.bank.