#Sustainability #Japan #Tokyo #ESG #SDGs

Overview

In September 2025, Qlipper, a PR measurement service developed by Todo Onada Corporation, conducted an extensive analysis on web news pertaining to SDGs (Sustainable Development Goals), ESG (Environmental, Social, and Governance), and sustainability from August 26 to September 25. The analysis monitored over 4,000 web media platforms, delivering insights into trends and news coverage during this critical month.

Summary of Findings

• - SDGs: Marked 10 years since the adoption of SDGs in September. Upcoming is the 'SDGs AICHI EXPO', scheduled for October, along with numerous educational events at aquariums nationwide.
• - ESG: The Sapporo Stock Exchange launches Japan's first ESG bond market. Additionally, listed companies’ IR sites are being ranked based on ESG evaluation criteria.
• - Sustainability: Discussion surrounding the requirements for sustainability in the food and beverage industry, alongside the success of sustainable cosmetic brand ‘Villalodola’ achieving consecutive victories.

Detailed Insight into Trends

SDGs Coverage

This month, there were a total of 3,042 articles related to SDGs reported, which reflects a 22.3% increase from the previous month, with 130 being press releases, up by 31.3%. Key topics include the notable anniversary of SDGs adoption and the imminent 'SDGs AICHI EXPO', an event aiming to foster awareness on these crucial initiatives.

ESG Analysis

The total number of articles focusing on ESG dropped to 698, exhibiting an 8.5% decrease from the prior month, with 36 being press releases (decreasing by 10%). However, a significant highlight includes the establishment of the ESG bond market at the Sapporo Stock Exchange, a historical step that demonstrates growing commitment in the finance sector towards sustainable development.

Sustainability Discussions

In terms of sustainability, there was a remarkable increase with 4,649 articles (up 34.4%), and press releases also climbed to 221 (an increase of 43.5%). Notable discussions are focused on the necessary steps the food service industry must undertake to embrace sustainability fully. An exemplary mention is the two-time award-winning sustainable cosmetics brand ‘Villalodola', recognized for their innovative and eco-friendly products.

Trending Topics in September

• - SDGs AICHI EXPO: Scheduled for October 3rd and 4th in Aichi Prefecture, this expositional event aims to engage children and youths in discussions surrounding sustainable development.
• - Aquarium Educational Events: In recognition of the 'GLOBAL GOALS DAY' on September 25, various aquariums nationwide, such as Aqua World Ibaraki and Sunshine Aquarium, are hosting events to enlighten visitors about marine biodiversity related to SDGs.

Conclusion

The data observed from Qlipper provides a valuable perspective on how SDGs, ESG, and sustainability coverage has evolved and highlights the urgency of these matters within various sectors. Each category continues to shape narratives in media and public discourse, reflecting an increasing priority on environmental and social governance across Japan.

For further details and access to the full report, visit Qlipper. Additional research can be conducted to comprehend the broader impact of these trends across different media outlets.