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Pokeworks Achieves Unprecedented Growth in Customer Engagement for 2025

In 2025, Pokeworks, a frontrunner in the fast-casual poke sector, has recorded remarkable strides in customer engagement and revenue generation. The brand's innovative approach to rewarding loyal patrons, in conjunction with its robust same-store sales performance, has led to exceptional results within the first half of the year.

During the first seven months of this year, Pokeworks experienced a staggering growth rate in its Pokeworks Rewards loyalty program, expanding at four times the pace of 2024. This significant growth was complemented by a sustained double-digit increase in sales from loyalty members, showcasing the brand's commitment to enhancing customer experience.

Revamping Customer Engagement

To boost its engagement initiatives, Pokeworks joined forces with Thanx in November 2024 to overhaul its digital guest interaction methodologies. The collaboration aimed to transform traditional rewards structures into a more tailored, data-driven system that emphasizes a personalized experience.

Key outcomes from this strategic partnership include:

• - A 4x surge in new member enrollments,
• - Over 80% of new members being attracted through digital marketing channels,
• - Consistent double-digit sales growth for loyalty members each month since the program's launch,
• - Lowered effective discount rates resulting in improved return on investment (ROI).

Ha Ly, Head of Marketing at Pokeworks, expressed enthusiasm over the surge in loyalty membership, stating, "The dramatic increase in loyalty acquisition shows that focusing on guest experience moves the needle. Our goal was to create a seamless, simple, and frictionless experience for every guest, and that focus has driven higher participation, incremental sales, and profits."

This positive momentum not only underscores the importance of investing in customer relationship management but also highlights how digital platforms resonate with today’s consumers. According to Ly, this shift represents a successful integration of enhanced hospitality measures that positively affect both guests and franchise partners.

Robust Sales Performance

In addition to the rapid growth in customer engagement, Pokeworks has seen an impressive sales trajectory, particularly evident in July 2025, when the brand's same-store sales rose by 14%. This increase far surpasses the average growth of just 1% within the fast-casual dining industry, as noted in a recent Jefferies report.

The strong performance is attributed to effective marketing strategies, exceptional operational execution, and a menu that entices repeat customers. With an attractive range of fresh and customizable poke options, alongside an expanding selection of hot plates and beverages, Pokeworks continues to meet and exceed customer expectations.

A Fresh Approach to Dining

Established in 2015, Pokeworks has carved a niche for itself by marrying fast-casual dining with authentic Hawaiian poke. Their Poke Your Way® concept allows guests to curate their meals according to personal dietary preferences, ensuring there’s something for everyone, including vegan and gluten-free options. As a result, beloved menu items like the Poke Burrito and proprietary sauces, acclaimed for their diverse flavors, have garnered loyal fanbases.

Promoting healthy living through fresh and sustainably sourced ingredients is a core principle for Pokeworks. This ethos has recently earned them recognition as the “Top Poke Franchise” by Startups Magazine. The brand now boasts 72 locations across 20 states, along with expansions into Taiwan and Canada, reflecting their steadfast growth trajectory.

To delve deeper into the world of Pokeworks and explore their diverse offerings, visit Pokeworks.com.

Conclusion

The impressive development of customer engagement and sales growth at Pokeworks illustrates their ability to adapt to market demands while prioritizing customer satisfaction. With its innovative loyalty solutions and dedication to quality, Pokeworks is poised to continue thriving in the fast-casual dining landscape.