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Ploom's Camel Tobacco Series Undergoes Design Transformation

In an exciting turn for tobacco enthusiasts, Japan Tobacco (JT) has announced a reimagining of the packaging for its Camel tobacco series designed for the Ploom range, including the Ploom AURA and Ploom CUBE devices. Set to roll out in mid-March 2026 at convenience stores and tobacco shops across Japan, the updated design aims to enhance user engagement while preserving the original flavorful experience of Camel.

A Fresh Take on a Time-Honored Favorite

The refresh of the Camel tobacco packaging presents a unique and playful aesthetic that reflects the brand's identity. Seven different Camel variants will sport this new look, priced at 500 yen (including tax). With this redesign, Camel aims to appeal to both traditional users and new customers alike, making the experience more inviting.

JT has emphasized that this redesign is just one piece of its ongoing effort to cater to diverse customer needs. The company is committed to providing satisfaction through improved product offerings and services, ensuring that aficionados enjoy their smoking experience to the fullest.

Where to Find the New Design

The Camel products with the updated packaging will be available through various outlets: the CLUB JT online shop, all Ploom Shops situated in places like Ginza, Nagoya, Namba, and Tenjin, along with Ploom STAND locations and numerous convenience stores and tobacco retailers nationwide. Customers are encouraged to check the CLUB JT online shop starting mid-March for these new releases.

As current inventory runs out, the old packaging will gradually transition to the new design, which means the availability of these products will depend on stock levels. For those eagerly awaiting the updated Camel sticks, the lineup allows for selection from the seven varieties that cater to various taste preferences, compatible with all Ploom devices.

Pricing Updates on Camel Tobacco

In addition to the design overhaul, JT has submitted a request for a price revision to the Ministry of Finance as of January 27, 2026. If approved, the Camel series tobacco sticks will be sold for a unit price of 530 yen starting April 1, 2026. This potential price change highlights the company's commitment to keeping their products accessible even while introducing new design elements.

Discovering Ploom: A Brand Committed to Flavor

Ploom is renowned for its dedication to delivering an exceptional smoking experience rooted in flavor. The brand emphasizes the importance of its blend, heating technology, and packaging design to create a product that resonates with customers. Ploom purports that through these elements, customers can relish an experience they truly desire – a fulfilling puff full of flavor.

Innovative Devices for Enhanced Enjoyment

The Ploom AURA device is a testament to this philosophy. Created to revolutionize the traditional smoking experience, it leverages “SMART HEATFLOW” technology to extract every essence from the tobacco leaves. This innovative system guarantees satisfaction from the first to the last puff, allowing users the luxury of customizing their smoking experience with the “HEAT SELECT SYSTEM.”

Combining elegance with functionality, the Ploom AURA boasts a sleek, organic design that fits comfortably in the hand, ensuring users enjoy not just the flavor but also a pleasant experience.

Similarly, the Ploom CUBE offers the same quality and features as the AURA but with a more classic touch. Its rounded cube shape is designed to be effortlessly portable and user-friendly, allowing those who value both taste and design to have an additional choice without compromising either.

For customer inquiries, Ploom has established a dedicated service line. Interested users can reach out at 0120-108-513, available from 10:00 AM to 9:00 PM, with service breaks typically from December 30 to January 4.

In summary, the fresh redesign of the Camel tobacco packaging is a strategic move by JT to not only appeal to existing users but also attract new ones by enhancing the overall experience while keeping operational aspects, such as pricing and availability, seamlessly intertwined with customer desires.