#United States #Irving #7-Eleven #Toyota Supra #Hot Wheels

7-Eleven and Mattel Revive Nostalgia with Hot Wheels Collection

In a collaboration that merges two beloved brands, 7-Eleven, Inc. is reigniting the excitement of childhood playtime by teaming up with Mattel, Inc. This partnership introduces an exclusive collection of Hot Wheels products, ensuring that fans of all ages can experience the thrill of race day right from their local convenience store.

Exclusive Products Highlight

The collection marks a significant milestone with the debut of the first-ever branded Hot Wheels die-cast car, featuring a stunning Silver Series™ Toyota Supra adorned with iconic 7-Eleven branding. This high-octane release comprises two standalone products:

1. The Hot Wheels Silver Series Toyota Supra - This 1:64 scale die-cast car draws inspiration from the exciting racing scene of the '90s. Encased in vivid graphics that represent 7-Eleven's hallmark imagery, this limited edition vehicle seamlessly merges nostalgia with collectible charm, making it a must-have for both car enthusiasts and collectors alike.

2. 7-Eleven Themed Hot Wheels Skateboards - For skateboarding fans, the collection includes exclusive fingerboards available in two striking designs, each echoing the spirit of popular 7-Eleven products. Complete with removable skate shoes to improve grip, these fingerboards are perfect for mastering those intricate finger flip tricks and ollies.

Celebratory Merchandise

To further commemorate this collaboration, 7-Eleven is unveiling a limited-edition merchandise line that showcases the Silver Series Toyota Supra at its forefront. Available through 7Collection, the clothing reflects retro inspirations with streetwear designs that pay homage to convenience store culture. Fans will find t-shirts, sweatshirts, and pins—each enhancing the collection's allure and making it suitable for everyday fashion, as well as collector’s showcases.

A Nostalgic Partnership

“This collaboration marries two culturally significant brands that have fueled imagination and fun among generations,” shared Marissa Jarratt, Chief Marketing & Sustainability Officer of 7-Eleven, Inc. “Whether you're reminiscing about racing Hot Wheels cars in your youth or stopping by for a Slurpee after class, our partnership enhances that nostalgic experience and introduces something fresh and exciting for everyone.”

The 7-Eleven x Hot Wheels collection will be available at participating 7-Eleven®, Speedway®, and Stripes® locations nationwide. Additionally, eager fans can explore the full range of products via 7Collection, the retailer's official online shop.

Engagement continues beyond the launch with a strong online presence, thanks to updates on 7-Eleven's social media, particularly Instagram. This proactive approach is designed to keep fans involved and informed about upcoming releases and promotional events.

Conclusion

As 7-Eleven ventures into iconic collaborations, the Hot Wheels collection stands out not only for its nostalgic elements but also for its ability to connect with modern consumer culture. From collectors eager for the latest addition to their shelves to youngsters encountering the exhilarating world of Hot Wheels for the very first time, this launch is guaranteed to prompt smiles and spark the spirit of play. Don't miss the chance to grab these items while supplies last—because nostalgia never goes out of style.