#Mexico #Mexico City #STORI #Dr. Simi #Farmacias Similares

Introduction

In an innovative move aimed at tackling financial exclusion, Stori, a leading financial technology platform in Mexico, has partnered with Farmacias Similares—home to the popular mascot Dr. Simi—to launch a co-branded credit card. This initiative targets the estimated 50 million Mexicans who currently lack access to formal banking services.

The Dr. Simi Credit Card

The newly introduced Dr. Simi credit card aims not only to provide financial tools to those often overlooked by traditional banks but also to create a sustainable solution that enriches the lives of its users. The card features numerous benefits, including:

• - No Annual Fee: Ensuring that users can access credit without the burden of ongoing costs.
• - Quick Approval: Users can receive approval in a matter of minutes, facilitating immediate access to credit.
• - Generous Discounts: Cardholders benefit from significant savings, including a 25% discount on the first purchase and 2% cash back for transactions made within the Simi ecosystem, as well as up to 10% off pharmacy purchases when the card is used elsewhere.

This credit card will be accepted at more than 11,000 Farmacias Similares locations, as well as across other retail establishments, making it a versatile option for everyday needs.

Addressing a Crucial Gap

Mexico faces a considerable challenge with its high unbanked population. Many individuals lack basic access to credit, resulting in difficult choices when it comes to medical expenses and other necessities. Víctor González Herrera, the Executive President of Farmacias Similares, emphasizes the potential of this card, stating, "Providing access to a credit card to those who truly need it is a fundamental step toward driving inclusion and transforming their quality of life."

He adds, “For millions of Mexicans, this card is not an invitation to debt; it is a tool to access goods that would otherwise be out of reach. We are changing lives and building a better future."

Financial Inclusion through Innovation

Marlene Garayzar, Co-founder and Chief Governance Officer of Stori, reinforces this vision, stating that the card represents a commitment to breaking down barriers. She highlights the importance of financial services being accessible and relevant to people’s everyday lives, particularly when health is at stake.

"At Stori, we believe financial tools are useless if they just stay on paper. They must be felt in people's wallets and in their everyday lives,” Garayzar explains. “We want to show that financial services can also be on the side of what matters most—our health.”

Conclusion

The partnership between Stori and Farmacias Similares reflects a broader trend across Latin America, where technology-driven financial solutions are increasingly being embedded into trusted consumer brands. By combining experience with accessibility, these innovative platforms are effectively reaching customers who have long been ignored by traditional banking institutions.

The Dr. Simi card is now available, with applications being simple and quick at storicard.com/farmacias-similares. This initiative is more than just a product launch; it is a significant step towards empowering millions of Mexicans through increased financial inclusion, ultimately forging a path to better health and economic stability for all.